In the Tennessee Association of Realtors® (TAR) Newsletter today was a RIS Media link to Dave Liniger's (RE/MAX Chairman) address to their Broker Owner's Conference; he stressed that brokers should take back the training. In many offices brokers just don't have time to do the training so agents have to pay thousands of dollars a year for coaches. They are all too willing to give up these training roles to high cost high powered coaches.
Coaches are great for holding agents accountable and helping bring their business to the next level. But, our business is changing daily and we need to also stay ahead of the legal and ethical quandaries that may arise. We have an obligation to protect our clients by staying ahead of the game as new market challenges continually arise. Coaches are for building our business, but brokers and local associations help keep us abreast of our fiduciary responsibilities, agency rules and laws and real estate ethics.
Mr. Liniger is correct, brokers do need to do their part. Being a Realtor® is more than building a client base. It is providing them with the best and most informed service available. We owe it to our clients and our brokerages owe it to us.
I am proud of the full training calendar available at our office and all those in our office that take the time to learn and share their expertise by teaching. I am proud of the agents I know that prepare themselves to give the best possible service to their clients.