The Best Marketing Dollars Spent

The best marketing dollars I ever spent did not have my name, number, or picture anywhere on the marketing piece.  Over the past year or so I have tried to work on building my business through referals.  To do this I shifted my marketing dollars away from interuptive marketing techniques and towards excellent customer service. I only advertise my listings, not me.  I spend a good portion of my marketing budget doing things for my client that will help them sell their home.  For example staging, house cleaning, and lawn care. I have found that by shifting my focus from me to the customer or client, my business has flourished.