The best marketing dollars I ever spent did not have my name, number, or picture anywhere on the marketing piece. Over the past year or so I have tried to work on building my business through referals. To do this I shifted my marketing dollars away from interuptive marketing techniques and towards excellent customer service. I only advertise my listings, not me. I spend a good portion of my marketing budget doing things for my client that will help them sell their home. For example staging, house cleaning, and lawn care. I have found that by shifting my focus from me to the customer or client, my business has flourished.
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The Loan Source - Sandy Springs, GA
Atlanta Loan Source
Tyler, Congratulation on making the shift away from "image" advertizing" (me, me, me, me) toward "What's in it for them" positioning. I am sure you are already planting solid referral seeds throughout the process, but if not, don't forget to ask for introductions to their circle of influence. I can't wait to hear how fast all of your referral tree's grow.
Aug 21, 2007 07:23 AM
ADT Security Services - Slidell, LA
Home Security Specialist - Greater New Orleans, Louisiana
WIIFM (pronounced whif em)-What's In It for ME?
Put yourself in your clients' shoes and answer the question, "What's in it for me?" If you are providing features that have benefits for your clients, you can't go wrong.
Aug 21, 2007 07:42 AM
Fitts Agency - Tuscaloosa, AL
Congratulations, Tyler. It sounds like you've discovered the "holy grail" for getting business.
Aug 21, 2007 08:39 AM
Fleming Island, FL
Your Client Connection
Terrific Tyler! Sounds like you have your priorities straight. Wishing you continued success.
Aug 21, 2007 08:58 AM
Salt Lake City, UT
Couldn't agree more. Besides, sellers need a lot of help with those things anyway, so we might as well spend more time there.
Aug 21, 2007 12:39 PM
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast
What a great post! I think that we as consumers are so bombarded with advertising about products that we automatically tuned out. I think you have landed on something that is very valuable.
Cheers,
Cindy
Aug 22, 2007 10:31 AM
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker
We invite you back to ActiveRain in 2016!
Much has changed since your last visit to ActiveRain. I encourage you to take another look at the website.
Surf some blogs, leave some comments. Better yet, post a Blog.
Best to you!
Mar 05, 2016 11:08 AM
Comments(8)