Make yourself newsworthy and get more media coverage!

Make yourself newsworthy and get more media coverage!

Publicity can heighten awareness and "buzz" about you, giving your business a real boost. Media coverage gives you the kind of credibility you just can't get from ads and brochures. So how can you get the media interested in you?

Before you contact a reporter or write up a press release, make sure the info you're sharing really is newsworthy! That's the secret to getting the media to pay attention to you. Let's start with that press release.

If your press release is an announcement, ask yourself why people should care about what you have to say. If you can't come up with an answer, do some research, try a different story angle and rewrite the announcement. Ask others to read it -- a client, a prospect, co-workers, friends, or family. Find out if they think the info is interesting and useful.

You can also make your own news. Here are five directions to take:

1. Participate in an event that benefits the community, or create one yourself. You'll be giving something back, inspiring others to do likewise, and providing help to people who need it. That's good news for all.

2. Come up with a Top 10 List, or a brief topical report. Think about the latest trends in your industry. Use these as subject matter for a Top 10 List or a brief report that demonstrates your expertise. Then let the media know what you've come up with.

3. Write an opinion piece for the editorial page. Write down your opinion about a news story or current issue and submit it to the local newspaper. Present your ideas in a positive and respectful manner and you'll gain credibility, as well as awareness.

4. Make a speech or give a presentation. Look for forums your target audience attends, sponsored by business associations, organizations, and community colleges in your area. These groups need speakers with fresh ideas. Don't make your talk a sales pitch. Offer up insightful information your audience can use. Invite reporters. Even if the event isn't covered, you can add it to your resume, further establishing you as an expert in the field.

5. Promote your successes. The things your clients accomplish with your help can make great news stories. Ask if you can share their story with the media, then get their thoughts on how you've helped them reach a goal or attain a dream. "Before-and-after" stories are popular and all these efforts can be re-purposed as testimonials and case studies on your web site.

Think like a reporter and you'll see ways to make your story more newsworthy. The information should be timely and have a benefit. Remember, good media coverage can get great buzz going for you.... Have a great month!

As your success partner, we're your best source of information about any and all financing options. We're always here to answer questions and to help you take advantage of new opportunities. We see our relationship as an on-going business building opportunity for both of us!

This e-mail is an advertisement for April Diehl. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice, or a commitment to lend. Although the material is deemed to be accurate and reliable, there is no guarantee of its accuracy. The material contained in the newsletter is the property ofPrimeLending, A PlainsCapital Company and cannot be reproduced for any use without prior written consent. It is designed for real estate and other financial professionals only. It is not intended for consumer distribution. The material does not represent the opinion of PrimeLending, A PlainsCapital Company. © 2010 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, A PlainsCapital Company (NMLS no: 13649) is a wholly-owned subsidiary of a state-chartered bank and is an exempt lender in the following states: AK, AR, CO, DE, FL, GA, HI, ID, IA, KS, KY, LA, MN, MS, MO, MT, NE, NV, NY, NC, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WV, WI, WY. Licensed by: AL State Banking Dept.- consumer credit lic no. MC21004; AZ Dept. of Financial Institutions- mortgage banker lic no. BK 0907334; CA Dept. of Corporations- lender lic no. 4130996; CT Dept. of Banking- lender lic no. ML-13649; D.C. Dept. of Insurance, Securities and Banking- dual authority lic no. MLO13649; IL Dept. of Financial and Professional Regulation- lender lic no. MB.6760635; IN Dept. of Financial Institutions- sub lien lender lic no. 11169; ME Dept. of Professional & Financial Regulation- supervised lender lic no. SLM8285; MD Dept. of Labor, Licensing & Regulation- lender lic no. 11058; Massachusetts Division of Banking- lender & broker license nos. MC5404, MC5406, MC5414, MC5450, MC5405; MI Dept. of Labor & Economic Growth- broker/lender lic nos. FR 0010163 and SR 0012527; NH Banking Department- lender lic no. 14553-MB; NJ Dept. of Banking and Insurance-lender lic no. 0803658; NM Regulation and Licensing Dept. Financial Institutions Division- lender license no. 01890; ND Dept. of Financial Institutions- money broker lic no. MB101786; RI Division of Banking- lender lic no. 20102678LL and broker lic no. 20102677LB; TX OCCC Reg. Loan License- lic no. 7293; VT Dept. of Banking, Insurance, Securities and Health Care Administration- lender lic no. 6127 and broker lic no. 0964MB; WA Dept. of Financial Institutions-consumer lender lic no. 520-CL-49075. PrimeLending, A PlainsCapital Company is an Equal Housing Opportunity Lender. NMLS# 176918

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