Let the mail deliver more visitors to your website!

Mortgage and Lending with Caliber Home Loans 176918

Let the mail deliver more visitors to your website!

What's the best way to drive traffic to your website? Social marketing has potential but takes effort to make it work. PPC (pay-per-click) and banner ads vary in their effectiveness. Then what about good old direct mail?

People think the online and off-line worlds don't mix, when in fact they can work very well together. Research last year revealed that direct mail influenced 76% of Web users to buy a product or service online. And remember, direct mail offers dependable, direct access to almost everyone in your target audience.

Here are some tips for using direct mail to drive Web traffic:

Make a great offer. Don't just ask someone to visit your site--give them a good reason. Offer a free trial, seminar, white paper, coupons, or a sample of what you do. Make it something they want, not just something you want to talk about.

Create a special landing page. You may not want to send someone to your homepage with all the choices they'll find there. Instead, drive them to a unique landing page where you can target the message, track response, and get user data for follow-up efforts.

Get their contact information. Make sure your landing page asks for the visitor's email address. With a good enough offer, you might also get them to give you their full name, mailing address, and other info you want for your database.

Give them an easy-to-enter URL. Direct mail doesn't let you give users a clickable link, just a URL they have to type into a browser. So make it short and easy to spell. If you give the promotion its own domain, the URL could be really short. If you still want the landing page on your site, you can redirect the unique URL to go there.

Try pURLs. These are personalized URLs that grab attention by using the person's name, for example: JaneDoe.yoursite.com. This makes tracking the direct mail piece easy.

Personalize the copy. Like the pURL, teasers, headlines, or copy with the person's name will get their attention. The trick is to use this approach sparingly, so you don't wind up sounding like a sweepstakes.

End with a clear call to action. Be specific. Say something like "Go to JohnDoe.yoursite.com and register to download this valuable information."

Don't forget the deadline. Deadlines push people to respond immediately. That's why direct marketers use them.

You may need help from a Web expert to set up a special landing page, new URLs, and pURLs. But once you marry your off-line communications to your online presence, you may be surprised at what an integrated marketing approach will do for you.... Have a great month!

As your success partner, we're your best source of information about any and all financing options. We're always here to answer questions and to help you take advantage of new opportunities. We see our relationship as an on-going business building opportunity for both of us!


This e-mail is an advertisement for April Diehl. The material provided is for informational and educational purposes only and should not be construed as investment and/or mortgage advice, or a commitment to lend. Although the material is deemed to be accurate and reliable, there is no guarantee of its accuracy. The material contained in the newsletter is the property ofPrimeLending, A PlainsCapital Company and cannot be reproduced for any use without prior written consent. It is designed for real estate and other financial professionals only. It is not intended for consumer distribution. The material does not represent the opinion of PrimeLending, A PlainsCapital Company. © 2010 PrimeLending, A PlainsCapital Company. Trade/service marks are the property of PlainsCapital Corporation, PlainsCapital Bank, or their respective affiliates and/or subsidiaries. Some products may not be available in all states. This is not a commitment to lend. Restrictions apply. All rights reserved. PrimeLending, A PlainsCapital Company (NMLS no: 13649) is a wholly-owned subsidiary of a state-chartered bank and is an exempt lender in the following states: AK, AR, CO, DE, FL, GA, HI, ID, IA, KS, KY, LA, MN, MS, MO, MT, NE, NV, NY, NC, OH, OK, OR, PA, SC, SD, TN, TX, UT, VA, WV, WI, WY. Licensed by: AL State Banking Dept.- consumer credit lic no. MC21004; AZ Dept. of Financial Institutions- mortgage banker lic no. BK 0907334; CA Dept. of Corporations- lender lic no. 4130996; CT Dept. of Banking- lender lic no. ML-13649; D.C. Dept. of Insurance, Securities and Banking- dual authority lic no. MLO13649; IL Dept. of Financial and Professional Regulation- lender lic no. MB.6760635; IN Dept. of Financial Institutions- sub lien lender lic no. 11169; ME Dept. of Professional & Financial Regulation- supervised lender lic no. SLM8285; MD Dept. of Labor, Licensing & Regulation- lender lic no. 11058; Massachusetts Division of Banking- lender & broker license nos. MC5404, MC5406, MC5414, MC5450, MC5405; MI Dept. of Labor & Economic Growth- broker/lender lic nos. FR 0010163 and SR 0012527; NH Banking Department- lender lic no. 14553-MB; NJ Dept. of Banking and Insurance-lender lic no. 0803658; NM Regulation and Licensing Dept. Financial Institutions Division- lender license no. 01890; ND Dept. of Financial Institutions- money broker lic no. MB101786; RI Division of Banking- lender lic no. 20102678LL and broker lic no. 20102677LB; TX OCCC Reg. Loan License- lic no. 7293; VT Dept. of Banking, Insurance, Securities and Health Care Administration- lender lic no. 6127 and broker lic no. 0964MB; WA Dept. of Financial Institutions-consumer lender lic no. 520-CL-49075. PrimeLending, A PlainsCapital Company is an Equal Housing Opportunity Lender. NMLS# 176918

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Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Looks like great advice to drive traffic to your site !!!!!!!!!!!!

Aug 18, 2010 09:50 AM #1
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