SEO Is Not For Wimps- The Down and Dirty of Getting To The Top With Staying Power
Have you ever done the happy dance when you get your Active Rain post to the top of Google's page one for your particular keyword phrases only to find yourself completely off Google's radar a few days later? 
First of all, let me share a little listing presentation secret- when you do find yourself at the top of Google for anything you do- take a screen shot of it right away! Then you take those screen shots and you put them in your listing presentation folder. Nothing is more embarrassing than getting in front of a seller to show off your top spot on Google only to find out in front of the seller that you are no longer there.
The fact of the matter is that you should be on page one of Google for all of your long- tail keywords and most of your mid-tail keywords and some of your short-tail keywords.
Many of you are on the top of Google page one but is that making your phone ring?
When an agent calls me to go over their website and request a makeover of their blog and website- the first thing we examine is their market, the demand for their market and the keywords in play.
- The most common mistake we see across the full range of websites and blogs is a lack of focus on a particular niche market.
Once we determine the audience, (the target market) we go and check out the competition for that same market. Using some really cool free tools we can see what our chances are of getting your site up to the top spots on Google and other search engines.
- The second most common mistake is the keywords that agents blog with and pepper their sites with are keywords that no one is looking for or that the price point of those looking for that keyword result is too low to make a good living.
Again, we check out the competition's keywords and look at their source code to see what they are doing wrong. The best ones to go after are the lazy agent sites or the sites where the agents paid some SEO guy to do their keywords, title tags and description tags for them. I have been seeing some real winners there! ( sarcasm).
If you are falling off of page one on Google it is most likely a linking problem. The inbound links to your post or your site or blog is a heavy weighing factor. Google considers this strongly when they place you where they place you.
- Make sure your title tag is exact to your keywords.
- Make sure you have anchor text links in your post.
- Make sure that you link from your Active Rain blog to your website.
- Make sure you add images and alt 1 and alt 2 tag those images.
- Make sure you use your keywords again in your post or article.
The more you write blog posts, the more content you add to your website, the more you will gain links to you naturally. Google likes natural.
What I am super excited about is that I am finishing up some advanced SEO courses I am taking right now with some major players who really know their field. I am a sponge for learning how to market online and the goal of course it to get better and get more results.
To be able to apply and then share it all with you in SEO Boot Camp is really going to take your websites and blogs to the next level.
Some of the proprietary software we are learning about and working with software developers is really ahead of the curve. We are currently working to get it to fit right for the real estate market and wordpress blog models. I can't wait to share this with you! We will be testing it all in our market for the next couple of months.
SEO Boot Camp is October 27, 28 and 29th. It will be online live in webinar format. These are going to be workshops and trainings way beyond anything you have ever taken before.
If you have taken my SEO To The Top webinar you know that we provide top rate content and trainings and that it works when you do your homework. You see the results almost right away.
SEO Bootcamp is going to be so in depth and only for intermediate to advanced students. I encourage you to take the SEO To The Top course prior to signing up for SEO Boot Camp.
Copyright © By Katerina Gasset 2010 *SEO Is Not For Wimps- The Down and Dirty Of Getting To the Top with Staying Power*
Comments(26)