Home > Blogs > Song San > Real Estate and Technology

Are Your Web Strategies Working?

By Song San

Real Estate Agent with Coldwell Banker Dynasty

August 20, 2010 02:50 AM

There are a lot of talk about using the web to get lots of leads and making a ton of money. Post ads on Craigslist and wait for the flood of leads coming to you. Put an IDX on your website so potential buyers can search your website and buy from you when they are ready. Create an email drip campaign system and constantly keep in touch with clients to remind them that you are still doing real estate. There are so many other ways to get online business and the more of these web strategies that you successfully implement the more successful you can be in real estate.

Web Strategy broken down to Technology, Marketing, and Design Breakdown of a web strategy

The owner of my office knows that I get leads and listings and thinks that I get them online because I have been in Technology for 16 years and in the top 10% of programmers/web designers in the world. But honestly to admit, my leads and listings come from old fashion door-knocking and cold calling. Why? My daily schedule have me wake up at 6:30am to exercise, breakfast, script practice, and gathering FSBOs, Expires, NODs, etc. At 9am I would do my calls until 11:30, go to lunch, follow up on leads and then go door knocking in the late afternoons and end the day at 8pm. The cycle starts again the next day. This gives me 1 - 2 new listings/week so my owner is happy.

I spend so much time doing traditional offline lead generation that I don't have much time to focus on the web presence as I should. There are so much web strategies that I have in my head that I truely believe that if I put all of them in place I would multiply my business at least 6 folds. The reasons why I don't do them? Since I have the technology skills, I want to do them myself. And as we and myself all now knows, I don't have time to do it. Second, the lack of focus because there are so many things I want to do them at once.

Time for change

Only by admitting that there is a problem and accept the faults can change happens. I came back about 2 weeks ago from RainCamp and honestly did not implement any of the web techniques. Not only am I taking time off to redo my web strategies but also to take the family out to Legoland today and maybe Sea World the next day. This will give me rest and time to work on my new website, IDX, lead-generation tools and agent referral tools.

Re-Blog

Comments(8)

Comment

Show All Comments

Sort:

Andrew Mooers | 207.532.6573

MOOERS REALTY - Houlton, ME

Northern Maine Real Estate-Aroostook County Broker

Script practice...you mean role playing, preparing for a listing or selling presentation? Hard to scrpt for buyers, sellers who as different as snow flakes.

Aug 20, 2010 02:52 AM

Patrick White

Home Driven Realty, Inc - Baldwin, NY

Driven to bring New Yorkers home

Good Morning Song,

Thanks for the excellent post. Have a great day.

Aug 20, 2010 02:54 AM

Lora "Leah" Stern 914-772-4528

Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY

Real Estate Salesperson

Sone, hard to beleive that with your technology background and skills you didn't start your prospecting efforts with the internet. With your skills and your drive you should be successful in no time.

Aug 20, 2010 03:05 AM

Bill Wilson

Paradigm AdvantEdge - Edmond, OK

If you're getting 1-2 listings a week with what you're doing, that's hard to argue against. I don't know how long you can do that schedule without burning-out.

I am surprised with your background you're not using more internet marketing.

Aug 20, 2010 09:33 AM

Song San

Coldwell Banker Dynasty - Rosemead, CA

Broker, MBA

Andrew: I do script practice with different roleplay partners but would practice just myself if time does not permit or our schedule conflict. I usually stumbled upon sellers with similar objections like "I want to lower your commission" or "I want to think it over", which is easy to handle. Buyers have common objections also.

Patrick: Thanks for the feedback.

Lora: Hard because of all the time spending on doorknocking and cold calling. Will be allocating about 2-3 hours from those activities daily for more online efforts.

Bill: I learned to control my emotion so able to quickly adjust so I should have no problem keeping up. I was more interested to build a strong offline marketing foundation before working on the online marketing, now I can do both pretty good.

Aug 20, 2010 07:19 PM

Israel Rothman - upLog.org

SocialMediaSystems.com - Boerne, TX

There is no substitute for ald fashioned hard work and clean living song. Technology just provides the tools.

However, do not think that just because you have been unsuccesful with a straight-forward technological approach, that others have not been very succesful with all sorts of internet strategies.

All my business and most of the business my clients get comes from internet marketing and leads. You are participating right here in a tehcnological solution that has value.

I must say though, after seeing you at the Raincamp in San Diego, that that is the most basic stuff, and there is a lot more to know. (I left early)

Programming (what you did) and marketing (what we do) are two very different disciplines and often very linier thinkers do not realize this.

Aug 22, 2010 02:43 AM

Israel: Thanks for your advises. It was a pleasure to finally meet you at RainCamp in San Diego. I do have in mind in contacting you in the near future for some help on your expertise.

Aug 22, 2010 08:31 PM

I can really help you Song.

Aug 25, 2010 02:16 AM

Are Your Web Strategies Working?

Comments(8)

Song San

Recent Posts

Additional Information