With nearly 170 Real Estate Stagers now listed here on Active Rain I tend to only have time to "check out" those who have jumped further in the puddle and participate more fully by blogging and commenting.
Recently I stumbled upon Jessica Hughes of Ambiance Staging. a new stager that I believe has “it”... in every sense of word. I believe she has a GREAT start, a GREAT attitude, GREAT talent, GREAT acumen and most importantly… tenacity.
A little while back I shared a “secret” on how to easily evaluate a stager. In that blog I said… “USE YOUR EYES and see the good AR stagers and use them as a litmus test to which you compare the stager you are considering in your market. Go to their websites... look at their galleries/portfolios. You WILL SEE fantastic work... and just plan garbage. LOOK at the website...is it attractive? Folks, stagers are in the MERCHANDISING BUSINESS, they SHOULD be able to merchandise themselves.”
Well I did this at Jessica’s web site: Ambiance Staging …and I was BLOWN away.
Her website is NOT and needs not to be the most, slick, fancy, hip, chic etc… But, like a good staging, her website (which she designed herself) is clean, stylish, un-cluttered, easy to understand, maneuver through and best of all it was inexpensive. For a self designed beginner it is one of the best I have ever seen!
While she doesn’t have hundreds of pictures in her portfolio… she has enough to give you a sense of her abilities.
The little link tab that says (About Us) is a subtle example of “faking it till you make it”. It makes her sound bigger than an “About Me” tab would. And it is the truth… when one is starting up a new business a partner/spouse IS part of the team in one way or another.
On top of being creative she is smart and witty. I encourage you to read 2 off her posts. The cleverly relate and feed of each other. The first one entitled 6 ½ Reasons to Stage is informative… the second one entitled 6 ½ Reasons NOT to Stage is hilarious.
Jessica is an AWESOME addition to the staging industry as well as all of us here on Active Rain. In my opinion she has "IT".
PS: Jessica received her training to be a stager at HSR (Home Staging Resource). HSR is owned and operated by Audra Slinkey. Audra's voice can often be heard here Among the Rain Drops... as she is also a member of Active Rain.