My daughters and I regularly enjoy a local famer's market. It is just hard to beat the quality of the fresh food and the very reasonable prices.
One of my favorite stops is the flower booth of one particular vendor. Now, there are several flower vendors there and they all sell pretty much the same flowers. Why, then, do I loyally go back each and every time to him?
He doesn't just sell his flowers - he romances his flowers. He also makes me feel special. Once in a while, when he is running low of my favority tuber roses, he saves me the last bunch. Last week he made sure to hold 2 bouquets for me. He gave my granddaughters each a beautiful stalk of gladiolas. He always wears a smile. By his demeanor, he makes you feel like he never has a bad day...he's the kind of person you want to be around.
We should sell homes this way. We should romance the homes we show. We should make our clients feel special...like they are the only clients we have at the moment. We should reflect a positive attitude that makes them feel that they have chosen the best REALTOR. We should listen...really listen, so we know when we have found the perfect house for our buyers.
And let's not forget, flowers have a fragrance that lasts a long time...let's hope our clients remember us like that fragrance .... a long time.