Why Your Listing Agent Should Be A Blogger

Reblogger Catherine Chaudemanche - Edison & Central NJ
Real Estate Agent with Metuchen Keller Williams Elite Realty / Middlesex County, NJ

Excellent post on why Real Estate agents should be blogging their listings...

Original content by Andrea Kappre 0564938

Why Your Listing Agent Should Be A Blogger

Question: What do most people do these days when they want more information?Google it
Answer: They GOOGLE IT!
And your home and its "findability" on the Internet is no different.
 

Over 80% of home buyers start their home search on the internet.  Therefore to list your home for sale with a Realtor who is NOT all over the Internet and, most importantly, blogging, is like plucking dozens of eyeballs out! Ok, that sounds silly. But eyes are what you need. As a seller, VIEWS (virtual or literal) are what you need.

Typical Scenario

What might home buyers type in when they are searching? Well any good Realtor will know that they can use tools created by Google to find the most common search terms, such as: Homes for sale in (Your Town), First time home buyer in (Your County), Homes for Sale on Main Street, (Your Town), Information about Amherst Farms (or any other development) ... and so on.

Therefore it is important that your Realtor, your neighborhood, your town, and your home for sale, can be found on the first page of Google or any other search engine. This is accomplished by having a Realtor that is Internet savvy and is a blogger. Blogging "ranks" high when someone performs an Internet word search like on Google. The most amazingly beautiful, high tech super-duper custom webpage for your home for sale doesn't mean SQUAT if home buyers do not find it when they are searching the Internet.

Let's wrap this up with a little test ...

Search for these various terms and see if "Andrea Kappre" shows up anywhere ...

"Homes for Sale in Amherst Farms, Mickleton"  -  "Realtor in Gloucester County"Why your listing agent should be a blogger

These are just two examples ... a narrower search such as your street or your development will likely place you in the top 2 or 3 results on Google.

Now Imagine YOUR HOME is the first one a buyer sees when searching on Google!!!

To list with a non-blogger - that is listing suicide!

 

 

Andrea Kappre is a Realtor in New Jersey, helping buyers and sellers to successfully accomplish their real estate goals. For your own customized MLS search of homes for sale in Gloucester, Salem or Camden County or other South Jersey areas, Click the Search the MLS link below or call or e-mail Andrea Kappre now.  You can visit Andrea on the web at www.AndreaKappre.com

Contact Andrea Kappre at 856-419-3560 or AndreaKappre@yahoo.com

 

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Rainmaker
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Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ
EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD

Cathy, you are absolutedly right about blogging for listings.  Give greater exposure to potential buyers.

Aug 23, 2010 06:04 AM #1
Rainmaker
678,195
Cara Marcelle Mancuso
Long Realty - Dove Mountain, Marana AZ - Tucson, AZ
Call a Marana neighbor, I'm THERE! LONG REALTY

Great advice.  Clients should be encouraged to "google it". They will be amazed at what is at a buyer's fingertips, and it should be your seller's home! 

Aug 23, 2010 06:10 AM #2
Rainer
119,762
Sean Carroll
The Get Off Your A$$ Academy - Manhattan, NY
Real Estate Speaker and "Expert" Coach

great advice. I learned this years ago, and there's nothing better when the client says "what websites are my home on" and I can say "google it" and away we go!

Aug 23, 2010 08:04 AM #3
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Rainmaker
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Catherine Chaudemanche - Edison & Central NJ

Full Time, Informed and Involved- Results Driven
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