Social Media Engagement: 12 Tips to Maximize Your Website for Social Media

By
Services for Real Estate Pros with Marketing Nutz, LLC

Social Media Engagement: 12 Tips to Maximize Your Website for Social Media

Websites, social media platforms, blogs. What to do with them?  The worst thing you can do is throw them on the wall and hope it sticks!

It is amazing how many people are putting their life into a business that they haven’t taken the time to build.  If your business isn’t worth taking the time to define your goals and objectives, market, messages,target customer pain points, then why are you in the business in the first place? How can you expect someone to “like” you or be your “fan” on Facebook when you haven’t taken the time to understand who they are, what they want and why they should “like” you in the first place?

Part of the issue is many “so called experts” helping businesses don’t know where to start either. So, the easy thing to do is start throwing the spaghetti tweets at the wall and hope they stick.

Below are 12 tips to get you out of the “spaghetti throwing” business and into the “leveraging your website to grow your business” category!

12 Tips to Maximize Your Website for Social Media

1. Your visitors are PEOPLE, not robots.
-Remember social media is about people, relationships and conversation.  Engage your visitors in dialogue.  Inspire them with compelling and heart felt content to listen.

2. Imagine your Website as a Family Room.  Have a GOAL to Help them feel COMFORTABLE!
-Treat your visitors like “guests” in your home.  If you had a visitor sitting in your home would you blast ads at them? Doubtful.  Chances are you would try to make them feel comfortable.

3. Speak in Their Language.
-Just because you spend your day using acronymns doesn’t mean your visitors  do.  Speak to them in real words.  Talk to them as if they were standing in front of you.  Remember they are people and want you to convince them why they should care.

4. Tell them WHO you are.
-Who are you? How much experience do you have? Why are you justified to claim you are qualified to coach or train others?  Are you a coach? A service provider? Or a scam artist? Whatever  you do, don’t leave something like who you are to the imagination of your guests.

5. Tell them WHAT you DO.
-Share what you can do to help them.  Provide high level categories or pain points.  Be very specific. Map your content to customer needs, pain points and benefits wherever possible.

6.Place a Value on Your Products and/or Services.
-Don’t be afraid to include pricing.  If you don’t place a value on your services nobody else will.

7. INSPIRE and CONNECT with them.
-Don’t talk at them. Engage them in a conversation.  Remember real people like to talk and listen.  Inspire them to listen and you are more likely to get a response.  A response such as a blog comment, sharing your content, or subscribing to your newsletter should be a goal.

8. Let them know you CARE and want more than their credit card.
-Respond to their comments.  Thank them when they share your content with others. When you take the time to understand, inspire and connect with your audiences you will help them connect with you.

9. Tell them WHAT you want them to DO!
-Prioritize the specifics and placement of content based upon your goals and objectives. Create specific calls to action and don’t be afraid to let them know what they are.  Don’t hide the call to action three clicks in.  Keep it on the top half of the front page whenever possible.

10.  WALK the WALK. 
-Don’t talk the talk if you can’t walk the walk! If you claim to be a social media coach then do more than add a twitter retweet button to your front page. Make your site shine with your expertise and willingness to help them learn the same. Focus on  rising above status quo.

11.  Offer a  SAFE PLACE.
-Focus on inspiring, connecting, educating and learning.  Ensure you and your site feel and are approachable.  Be authentic in all you say and do.  Don’t hide behind an avatar and contact form.  Let them know there are more than robots behind the Twitter button and avatar.

12.  Keep it FRESH. 
-Don’t let your content go stale.  Keep them coming back for more.  Create an editorial calendar.  Take an afternoon off and head to the beach or the lake if you run out of ideas for topics.  You’ll be amazed how beneficial a day away from the office can be for the creative juices!

Your Turn! 
What do you do to help visitors feel comfortable when they stop by your website?  What do you like to see when visiting other websites and social media platforms?

 

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Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. Thomas J. Murphy 08/24/2010 03:57 AM
  2. Jeff Dowler, CRS 08/24/2010 05:18 AM
  3. Kimberley Kelly, SFR, HAFA, GREEN 08/24/2010 06:17 AM
  4. Brenda Hughes 08/25/2010 03:39 AM
  5. Don Wixom 10/25/2010 02:27 PM
Topic:
Real Estate Sales and Marketing
Location:
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Groups:
Blogging & SEO
Online Marketing Help Center
Marketing 101
Online Real Estate Agent Marketing
New Technology, Gadgets and Things To Make Life Easier...
Tags:
blogging
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content
conversation
social media
blog
social media tips
social media website
social media engagement

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Show All Comments
Rainmaker
611,869
Jeana Cowie
RE/MAX Real Estate Limited - Paramus, NJ
Broker Associate, ABR, CRS, GRI, SRES

Pam, These are some fantastic tips for any website. Thank you for offering some excellent points.

Aug 24, 2010 01:08 PM #44
Rainer
295,083
Brian Morgenweck
Power Realty Group, LLC Bergen County, NJ - Hackensack, NJ
Broker/Owner, GRI, CRS, ABR, SRS

If you want engagement, you need to be engaging. It's all about content.

Another reason why the static website is becoming more of a library, of sorts, and a blog site is a living, breathing entity.

I'm in the process of re-working my entire web presence to that end.

Thanks, Pam!

Aug 24, 2010 02:33 PM #45
Rainmaker
1,059,807
Gloria Todor
Weichert Realtors - Springfield, PA
& Doug Durren (484) 431-3686 in SE PA

Pam, Thanks for these tips. 

Gloria

Aug 24, 2010 05:09 PM #46
Ambassador
630,835
Pat Haddad, ABR, CRS, ePRO, GRI
Keller Williams Indianapolis Metro NE - Carmel, IN
Carmel, Fishers, Westfield IN Real Estate Expert

Pam--It is obvious that you are very experienced and know what you are talking about.  You have certainly given me lots to think about.

Aug 24, 2010 06:00 PM #47
Rainmaker
298,347
Ray Saenz
Exit Realty Laredo - Laredo, TX
Homes for Sale in Laredo, TX - Texas, Realtor

Pam,
Awesome tips and tricks, I will be applying some of them, I need to work on my tools that I'm using it and keep sharing less about Google and Android phones :)

Aug 24, 2010 08:43 PM #48
Rainmaker
188,231
Monica Nunchuck
Florida Homes Realty & Mtg - Saint Augustine, FL
St. Augustine Buyer's Agent

Great post I totally agree. The website needs to be informative but an "easy read" connecting with all intellects... buyers and sellers like to see a little more than just photos of listings....like you said give that "Family Room" appeal....like having travel photos and magazines of interesting subjects and ideas displayed throughout the room (website)

Aug 26, 2010 12:47 AM #49
Rainer
3,990
Cristy Rodriguez
Exit Realty Prestige. - Davie, FL

Pam,

I believe that you have posted this with great accuracy!

Thank you for these wonderful tips!

 

Cristina

Aug 26, 2010 02:57 AM #50
Rainer
148,117
Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Pam - great advice....we need to take the time to know our audience, find out what moves them, before they'll even think of connecting with us.  One question though....what are pain points?

Aug 26, 2010 04:09 AM #51
Anonymous
Jan Bradshaw

Hi Pam,

Great post...great tips! I know I tend to forget what it is that I'm actually suppose to be doing and I bet many others do as well. Social media seems so overwhelming and your tips help to break it back down to the basics. Now...off to make some adjustments on my own sites!

Jan 

Aug 26, 2010 05:12 AM #52
Rainer
177,700
David Evans
RE/MAX TOWN AND COUNTRY - Cumming, GA
HUD NLB Cumming GA

Pam, That is what I thought I should do but it is great to hear that structure and you have some super advice on the how to keep them engaged which is really appreciated. Thanks great post! 

Aug 27, 2010 08:32 AM #53
Rainer
131,811
Monica Atherton
eXp Realty - Georgetown, TX
Your Georgetown Real Estate Gal

great advice Pam.  I think sometimes simlicity is the best. 

Aug 27, 2010 03:44 PM #54
Rainmaker
1,082,280
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

That's it, Pam. I needed a good excuse to steal a day away at the beach! Fortunately for anyone living in our state, the beach isn't more than an hour away at most! lol

Aug 27, 2010 05:47 PM #55
Rainmaker
117,371
Beth Ruggeri
Watson Realty - Saint Augustine, FL

Thanks Pam, great advice ...especially to keep posts user friendly

Aug 28, 2010 01:42 AM #56
Rainer
4,819
Joe Dovey
City 1st Mortgage Services - Saint Petersburg, FL

Well done, Thanks for the advice!

Aug 30, 2010 05:36 AM #57
Rainer
4,819
Joe Dovey
City 1st Mortgage Services - Saint Petersburg, FL

Well done, Thanks for the advice!

Aug 30, 2010 05:36 AM #58
Rainer
4,819
Joe Dovey
City 1st Mortgage Services - Saint Petersburg, FL

Well done, Thanks for the advice!

Aug 30, 2010 05:36 AM #59
Rainer
4,819
Joe Dovey
City 1st Mortgage Services - Saint Petersburg, FL

Well done, Thanks for the advice!

Aug 30, 2010 05:37 AM #60
Rainer
4,819
Joe Dovey
City 1st Mortgage Services - Saint Petersburg, FL

Well done, Thanks for the advice!

Aug 30, 2010 05:37 AM #61
Rainmaker
273,670
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

This is a great outline for success. Thanks for the post Pam.

Oct 06, 2010 03:22 PM #62
Rainmaker
344,094
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Pam, excellent post. I'm sorry I missed it earlier, but glad I found it today! Thanks for sharing great ideas!

Oct 25, 2010 02:25 PM #63
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