Have You Read the Go-Giver? You oughta...

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Go giver

Several weeks ago, all on the same day, three different people suggested I read The Go-Giver by Bob Burg and John David Mann. Others have told me that - at least a dozen others - but this particular day, I heard it three times.

I took it as a sign, fired up the Kindle and forked over the $18.99 for immediate upload to my digital reader. Since I was traveling, I was able to dive right in to find out what all the fuss was about.


These guys have been stealing my stuff. Or, maybe I've been stealing theirs. Or maybe (she says modestly) Great Minds Just Think Alike. But for those who have suggested I write a Sell with Soul for the general public; well, it's already been done by Mr. Burg and Mr. Mann. Exceptionally well, I might add, and (not without a trace of envy), a wee bit more successfully!

Seriously, if you enjoyed Sell with Soul, you will LOVE The Go-Giver. Or, conversely, if you've already read and enjoyed The Go-Giver, you will love Sell with Soul!

I'm planning a little series on how to apply Go-Giver principles to a real estate career. If you haven't read it yet, you really oughta (okay, now I'm just being bossy) - here's the link to it on Amazon.com:

The Go-Giver: A Little Story About a Powerful Business Idea

And while you're at it, you might want to pick up the companion book:

Go-Givers Sell More

Seriously, it's good stuff. Career-changing stuff. Which makes it life-changing stuff...



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Kelly Cordova-Armer
Cornerstone Real Estate Professionals - Ogden, UT
Selling with Soul amidst the Utah Mountains!

JA - I just saw this book on a desk yesterday... it drew me in for some reason!  Now, you are blogging about it!  Crazy ... I'll add it to my "must read" list!  - Thanks you've just confirmed it for me!

Aug 25, 2010 06:02 AM #10
Shelley Rowton
Move To Realty - Austin, TX
ABR, RSPS - (512) 507-5779 MoveToRealty of Austin

Heading to the bookstore later today.  I'm not in the Kindle Club yet...

Aug 25, 2010 06:27 AM #11
Christine Pappas - REALTOR®
eXp Realty - Willoughby, OH
eXp Realty - Because Experience Matters

I've read it and love it too!    I can't wait for your mini series, I know you'll make it really great. 

Aug 25, 2010 07:33 AM #12
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Christine - I'm so glad you liked it! Stay tuned for more...

Shelley - It took me awhile to buy into the idea of a Kindle, but now I love it! Can't imagine life before it! Okay, that's melodramatic, but I do really really like it.

Kelly - There you go! That's pretty much how it happened for me, too.

Kevin - Well, far be it from me to mess with your system ;-]

By the way, I've been communicating with Mr. Burg and he definitely practices what he preaches...


Aug 25, 2010 08:32 AM #13
Sandy Simmons

I read the Go Giver and loved it!  Started reading the first page on Saturday morning and didn't put it down until I finished it.  It's that good. I have recommended it to several of my fellow agents who "sell with soul" (whether they know it or not).  I stumbled upon an awesome real estate website the other day that inspired me. You might want to check it out.  LiveGoodBeHappy.com. 

Aug 25, 2010 08:34 AM #14
Connie Medeiros

I really value your books and his. Lately though I've been approached by people trying to give me something and then the sales hook comes. I think they're trying but missing the point.

Aug 25, 2010 08:35 AM #15
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Connie -that's exactly right. And it's made us a suspicious bunch. If someone is nice to us, we're almost waiting for the catch... and that's so uncomfortable! I like what they say in the Go-Givers Sell More book about how to deliver the perfect sales pitch: Don't.

Sandy - Awesome! And I'll check it out.

Aug 25, 2010 08:37 AM #16
Hank Hogue

I have been in real estate sales management and personal sales since 1988. I have an extensive collection of sale books ranging from Og Mandino to Jeffery Gitomer. The "Go Givers Sell More" is the BEST sales/life book I have ever read.

If not for Jennifer's recomendation, I would not know about them. Everybody in sales should read both books! Thanks again Jennifer

Aug 25, 2010 08:40 AM #17
Janeil Lester

Jennifer-I loved the book "Go Givers Sell More"!!! Loreena Yeo recomended it to me and I am so grateful.

I wish every salesperson would read this book and make it their Mantra-the world would be a better place. I have recommended it to several of my fellow Title salespeople and Realtors. Great Read!

Aug 25, 2010 08:48 AM #18

Thanks, Jennifer.  It's on it's way!

Aug 25, 2010 10:42 AM #19
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

OK, on your advice, I just ordered both books.  Can't wait to read them :)!

Aug 25, 2010 11:57 AM #20
Heather Oberhau
Prudential Fox & Roach - Newtown, PA
Bucks County Real Estate, e-PRO

Can't wait to read more, Jennifer!

Aug 25, 2010 02:28 PM #21
Bob Burg

Hi Jennifer, just returning home and checking the computer, I saw your article and wanted to say thank you, and let you know how very honored I am (and I know John will be when he sees it, as well) for your very kind words about our books. It's a great thrill to know that you found value in themand that you would think enough of them to share on your blog. I've been hearing terrific things about you and know that your teachings are touching the lives of a LOT of people. Also, if I may, thank you to those who have responded to your post and commented about the books, as well. Please know that both John and I take your comments very seriously, and we never take them for granted. Thank you again! - Bob

Aug 25, 2010 09:13 PM #22
Bill Wallace
Bridge Realty - Bloomington, MN
William Wallace

My library has them - worth checking out the "free" option first!  I just placed a hold and should have them tomorrow.

Aug 26, 2010 05:58 AM #23
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

What a lot of response Jennifer.

Interesting title.

Will put it into the memory cue of books to read



Aug 26, 2010 09:45 PM #24
John David Mann

Hi Jennifer!

What Bob said. Ditto. I second that emotion!

Seriously, what a sweet post: "career-changing ... life-changing stuff" -- oh my. Many thanks!

— John

Aug 29, 2010 10:28 AM #25
Sue Gabriel
Cleveland, OH

The authors themselves...wow! Talk about impressing vs touching. Way to go, JA!!  :)

Aug 29, 2010 12:41 PM #26
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

I have't heard about this one, but if you are recommending it I know I'll enjoy it.  Putting it on my shopping list......

Aug 30, 2010 02:21 PM #27
Roseanne Campagna
John L. Scott RE Maple Valley, WA - Maple Valley, WA
Kent/DesMoines/Blk Diamond/Renton/Maple Valley, WA

I've read The Go Giver, and Selling with Soul. Working on your second book. Really in line with my heart and head.

Aug 31, 2010 03:24 AM #28
Margaret Fallon
Weichert Realtors Coastal Properties - Bluffton, SC
REALTOR Sun City Hilton Head

Thank you so much for posting this advice. I just finished reading the Go-Giver and want to recommend it to everyone. It's fast reading and very powerful in it's simplicity.

Sep 26, 2010 07:52 AM #29
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