certification

By
Home Stager with Hidden Possibilities Home Staging and Redesign
Some of the reality companies I have contacted have suggested I get "certified" to be a "legit" home stager.  I know  that most of these certifications are bogus, but how do I convince them of this? 

Comments (16)

Cheri Dueker
Transitional Designs, LLC - Saint Louis, MO
Transitional Designs, LLC, Home Staging St. Louis
Teri: We have not encountered this in our area-Most of the local agents are aware that there is no standard certification for stagers. We always take our portfolio of our work to use as examples. Maybe we are lucky that we have degrees (not in design) but we don't use our credentials. Hope this helps
Aug 22, 2007 11:31 AM
Anonymous
Anonymous

Yes it helps alot.  Thank you so much!   I have been trying to research which course to enroll in myself because the training seems so valuable, but then I noticed that each training course had their "own" certification so I became confused as to what the standard was if any for certification for stagers.  So then I started wondering is one certification more "reputable", or "better" or "have more meaning" than others?

Its all very confusing for us newbies!   But thanks so much for your input!   I enjoyed your website!

Aug 22, 2007 11:45 AM
#2
James Frazier
James Frazier Personal Development Coach - Rockford, IL

Teri,

This has become somewhat of an argumentum ad nauseaum here on the Rain. I shall not commit to the labors of Sisyphus to rehash everything that has been said here. You will find a wide variety of opinions. For myself, although I am "certified" by one of the training groups, I value what they gave me in the way of a business package more than any additional spagetti to put behind my name. Do your research and then call some people on the Rain, I am sure you will find some folks who will be happy to share with you their experience with the training and certification or lack thereof. Lately, several people are actually dropping their certification (see the group Staging in the Nude ).

Aug 22, 2007 11:54 AM
Anonymous
Anonymous
You make a valid point for it is the business side of the business that daunts me the most!  So maybe I should look at a decision on what course based on that!   The Naked Stagers huh?  That's funny!  I will have to read about them!   Thanks so much for taking the time to respond.  I appreciate it so much!
Aug 22, 2007 12:14 PM
#4
Cheri Dueker
Transitional Designs, LLC - Saint Louis, MO
Transitional Designs, LLC, Home Staging St. Louis

I also suggest you check out RESA-the founder is on the Rain  http://activerain.com/shellbrodnax

We actually found a book that was helpful when we were ready to incorporate: Building a Successsful Home Staging Business by Barb Schwarz. I am not endorsing her and have not taken her certification course but she really is good at the business part. We use some of her suggestions.

I would suggest you do some research on the Rain and talk to others before you decide. As far as your Google and yahoo rating, they do not look at your credentials so leave them off your blog title (per an excellent A/R member who helped me).

Aug 22, 2007 12:43 PM
Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL
Teri, I got certified for two reasons, to learn about proper staging and get advice on marketing, contracts, etc.  AND so I would have some letters to put behind my name.  Those letters mean absolutely nothing, but they look good.  Check out Sheron Cardin, she provides staging courses and she's an AR member.
Aug 22, 2007 12:54 PM
Cheri Dueker
Transitional Designs, LLC - Saint Louis, MO
Transitional Designs, LLC, Home Staging St. Louis
Oh Yea-I second the nomination for Sheron. I have been reading her blog-she's awesome!
Aug 22, 2007 12:56 PM
Amber Langston
HOME BRANDERS / DIXIELAND HOME DESIGN - Little Rock, AR
Teri - I have been staging "naked" for a while now and I haven't had a single person ask me for "certification." I think it depends greatly on the area in which you are from. If you desire help in the "buisiness" side of things, it may be a good idea to go with one of the courses. Alot of those things are very hard to figure out on your own. I think for me, that was the major set back intitially - and I think having that backing is good in situations like that. But the truth to share with your clients until you make that decision is that there is no standard in the staging industry inwhich you are required to have. I agree that you should take a portfolio and have real stats based on what experience you have when meeting people...it helps. People are just so visual - heck that's why we're in the staging biz!!! :) 
Aug 22, 2007 02:16 PM
Anonymous
Anonymous

That is such a good point.   Well let me ask you all this.....are there professional organizations that would be beneficial to be associated with if one does not go with a particular certification course?  I have been reviewing the RESA sight this evening.  Wow, they seem to have a wealth of good information!  I would love some ideas on pricing structures too.  I understand the flat consultation fees, that's obvious.  But how do some of you charge for your staging?  Per room, per a percentage of the asking price?  But you are so right.  IF it was just all about the staging, that would be so easy, well easier anyway.......its setting UP this business!   I am headed out tomorrow to get Barb Swartz book for the business side and see if that helps some more.  Thanks........you have all been great!   What a wonderful supportive group of people especially for us newbies!!!

Aug 22, 2007 02:58 PM
#9
Amber Langston
HOME BRANDERS / DIXIELAND HOME DESIGN - Little Rock, AR
Teri- I just noticed that on my last comment I make it sound like we don't have high standards. :) I meant to say "there is no certification standard in the staging industry inwhich you are required to have."Ha. That's funny. 
Aug 22, 2007 03:03 PM
Cheri Dueker
Transitional Designs, LLC - Saint Louis, MO
Transitional Designs, LLC, Home Staging St. Louis
Heck-This field is growing so fast that we all remain "newbies".  I have seen pricing structures done all kinds of ways. We have a different pricing structure for vacants and use rental furniture than we have for occupieds. There have been several good blogs written about how to price your services. Make sure youn  develop a tight contract and several blogs have been written on this as well. I have been inquiring about RESA but there are others out there as well. Let us know if you have other questions.
Aug 22, 2007 03:40 PM
Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL
Teri, check out prices before you jump in.  As we've all said, the letters behind your name are just that.  Totally meaningless in the industry because there are no standards.  Unless you have a lot of spare cash laying around, I'd go for the least expensive that will still give you insight into proper staging and the business end of it.  You will need a lot of money for props and furniture to get started, so spend your money wisely.
Aug 22, 2007 04:08 PM
Amber Langston
HOME BRANDERS / DIXIELAND HOME DESIGN - Little Rock, AR
Terry - great point. You know probably the biggest reason I didn't get a certification initially was because of the expense. 
Aug 22, 2007 04:11 PM
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast

I wouldn't say most of them are bogus, since a lot of stagers here in AR have some sort of certifications. I invested good money on education, frankly I don't see them as bogus. I did learn things from my staging education. But that's beside the point and everyone is different.

But truly, consumers don't really care how many letters are behind your name. They care about results. Instead of arguing about certification, show them your results! It's like those life-long debates about if chefs should have official training... There are lots of famous chefs are classically trained and there are many who are self taught. Bottom line is talent.

Cheers,

Cindy 

Aug 24, 2007 01:04 PM
Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL
Me again Teri.  I didn't mention I never use the letters from my certification on my marketing materials, because as I said they mean nothing to the average person.  But I do use the word "certified" and I think that lends a little more credibility.
Aug 24, 2007 03:09 PM
Judy Kincaid
Tampa, FL
Teri, the main thing that cerfication or proof that you took a home staging course does is lets your clients know that you have had some formal training.  The very best way to convince them that you are qualified to stage their listings and/or homes is to have a good portfolio of before and after pictures (of work done by you--no stock photos) to show them....both in hard copy and online.  Posting before and afters on your AR profile page is a wonderful place to start.
Aug 24, 2007 05:16 PM