OPEN HOUSES. . . DO THEY WORK OR DO YOU ACCEPT THE NAR STATISTICS??

Reblogger
Real Estate Agent with Rosemary Davis, REALTORS

I love to do open houses because they generate talk among those interested in finding homes.  When people talk, good things happen. 

Original content by Lenn Harley 303829;0225082372

I'm engaged in a conversation with an ActiveRain member who cites the NAR statistics about Open Houses to support his statement that "OPEN HOUSES DON'T USUALLY WORK".

Sorry, I CAN'T LINK TO THE POST OR RE-BLOG THE POST BECAUSE IT'S MEMBERS ONLY.  However, I'd like some input from other members.  Just look for a post "OPEN HOUSES. . . . "  Perhaps in Texas, things are very different. 

I disputed his premise and he suggested that I should apologize to readers.  That's a bit of a stretch for a simple difference of opinion.  In my case, I'm relating my experience with Open Houses which has, over many years, been more successful than not. 

Open House activity has been a good use of my time and the time of other agents and brokers in my network since the  1980s.

ADDENDUM:  I almost forgot, my first sale was a listing that I was holding open for some sellers in PG County, MD.  I sold their condo and then sold them a detached home.  On Monday when I went into the office and my broker inquired about my weekend, I just said, "I have a contract on that condo I listed (my first).  My broker's jaw dropped.  Of course, he thought I walked on water.  Of course, too, I figured it would always be that easy.  HA!

While we don't plan our business around stats published by the NAR, I suspect that we do buy "Open House" signs from the local Association of Realtors store.   Someone must be buying those signs.

Folks who don't want to do Open Houses don't have to.

Folks who do may find success if the Open House is managed properly.  Seems to me that keeping an open mind about what works is a good idea.

Seems to me that the "THEY DON'T WORK" is a reflection of personal experience.  For those of us with Open House success, we can honestly dispute the premise that "open houses don't usually work".

I'm not the only one on ActiveRain that believes Open Houses can be successful.  Just ask Barbara Todaro about Open Houses, she is a believer and, therefor, successful.

Open House

Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988.


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Comments (5)

Fred Hernden, CMI
Superior Home Inspections - Greater Albuquerque Area - Albuquerque, NM
Albuquerque area Master Inspector

Just curious... if a home inspector came into a house you were showing during an open house and gave you some business cards, would you consider using him or recommending him to your clients? Or would you think that was unethical?

Aug 25, 2010 03:00 AM
John Dotson
Preferred Properties of Highlands, Inc. - Highlands, NC - Highlands, NC
The experience to get you to the other side!

Matt,

I agree with your statement "Folks who don't want to do Open Houses don't have to."

Honestly, anyone who thinks NAR has all the answers probably has not been in the business very long.

We hold open houses for Agents and Brokers here in the small town where I live.  If a "civilian" shows up then we are delighted, but that is a fairly rare occurrence.  By far I would say that open houses serve our purpose.  By holding open houses for our "competitors" we are able to get them out to see our latest listings, allow them time to familiarize themselves while enjoying some camaraderie, and be better prepared to show and sell when the time comes.

Very often agents will go back to the office, call a potential buyer and want to show it the same day.

Do open houses work?  In Highlands, North Carolina they do!

And Fred, home inspectors have to "get the word out" just like the rest of us.  Sounds like a good way to jinn up some business.

Aug 25, 2010 03:12 AM
Matt Davis
Rosemary Davis, REALTORS - Marshall, MI

Fred, I won't give out a home inspectors buisness card as a referral until I either screen them by talking to them, or I have an inspection with them and am satisfied they are good at what they do.  So if you came to my open house with cards, I'd probably ask you to make an appointment or give me some info.  I have never had that happen. 

 

John, I am a believer in open houses. I like the idea of your co-op brokers being invited.  We try to do broker open houses on occasion, but typically they are not well attended.

Aug 25, 2010 06:09 AM
Fred Hernden, CMI
Superior Home Inspections - Greater Albuquerque Area - Albuquerque, NM
Albuquerque area Master Inspector

Good call Matt, you SHOULD know something about anybody you refer to one of your clients before you do so. I have never done that, I have heard other inspectors say that they have gone from open house to open house trying to get business and I was just curious what someone in your business would think of someone who did it. I get most of my business directly off of the internet, there are a few agents I know personally that likes to use me but for the most part I rely on being on the first page of the search results. Thanks for oyur input!

By the way, it is my opinion that open houses are a good thing, I know you get lookers, maybe even nosy neighbors but you never know who will walk through that door right?

Aug 25, 2010 12:16 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

We invite you back to ActiveRain!

    Much has changed since your last visit to ActiveRain.  I encourage you to take another look at the website. 

    Surf some blogs, leave some comments.  Better yet, post a Blog.

    Best to you!

Dec 19, 2015 11:13 AM