NAEBA Response Survey Take the survey

By
Home Stager with Real Estate Staging Association

Earlier this week the National Association of Exclusive Buyers Agents released a marketing piece that communicated an enormous amount of false information regarding professional staging, stagers and our common practices. If you have not read it you can at http://activerain.com/blogsview/176725/It-Takes-A-Loton Sheron Cardin's Blog and Cindy Lin's http://activerain.com/blogsview/176228/Apparently-A-Good-Stager

In an effort to create an educational piece on the benefits of buying a staged home we have put together a short survey regarding the main criticism of their report, "repairs and or upgrades".

It is our hope to come up with some solid figures on how much home owners actually invest in repairs or upgrades before they list their property.

Thanks for the feedback, you do not have to be a member of RESA to participate and the results will be made available to everyone.

Click here to take the 10 question survey

Posted by

Shell Brodnax, CEO of the Real Estate Staging Association (RESA)

The Real Estate Staging Association (RESA) is a member governed trade association for Home Stagers. 

 

 

Staging & Design Network Home Staging Industry Leader of the Year 2011

Stevie Award Finalists Best Executive Finalist 2010

Stevie Award Finalist Best Executive 2009

Central Valley Women’s Council of REALTORS® Business Woman of the Year 2007

                                                                                               

 

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Rainer
28,335
Cheri Dueker
Transitional Designs, LLC - Saint Louis, MO
Transitional Designs, LLC, Home Staging St. Louis
Great idea....done!
Aug 22, 2007 02:05 PM #1
Rainer
179,047
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA
Great! It will another tool all stagers can use in their marketing and it will dispell alot of staging myths!
Aug 23, 2007 04:59 AM #2
Rainer
179,047
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA

only a few have taken the survey but so far NO ONE has ever intentionally covered up items that needed to be repaired !! Imagine that! Lets get some more people to take the survey and have some really great results!  thanks!!

Aug 23, 2007 05:05 AM #3
Rainmaker
29,114
Nicola Lindsay
Nicola Lindsay ReDesign and Home Staging - Saint Stephen, NB
CRSS
GOOD IDEA AND DONE!!
Aug 23, 2007 05:54 AM #4
Rainer
11,595
Joni Van Deventer
RoomByRoomRedesign - Midland, TX
RoomByRoomRedesign

Shell, Sheron, and Cin, very well done and said.  Sheron, I believe made a very valid point about possible domestic or other violence in a home or the history of a home in general, there are lots of factors buyers should have knowledge of but if they fail to get a home inspection, there lies the culprit not the staging!

 

Aug 23, 2007 03:56 PM #5
Rainmaker
136,599
Sheron Cardin
California Moods Inc - Selma, CA
ARTIST - A Home Stager/Sellers Best Friend!
Shell - you put together a great survey. It should make a statement that we can all be proud of. I hope every AR stager takes this survey and we can proudly publish the results. Thank you bunches. I recommended that this post be featured and I hope everyone does the same. It can really do some good.
Aug 23, 2007 04:14 PM #6
Rainer
119,269
Rob Robinson- Lehigh Valley PA
Bertrum Settlements (Title & Abstract) - Allentown, PA

Please bear with this idiot (me). Are recommendations, repairs, upgrades, etc. .. that consultation whether it be with the Realtor or a Stager ....is that consultation service normally done before listing?

I ask, because if the repairs take a month...for example... is this a month still off the market.... and prior to an agreement with a Realtor?

Shell was hoping to have solid numbers prior to listing. I was curious as to the process.

Aug 28, 2007 02:15 AM #7
Rainmaker
360,175
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Love this survey...don't like my results, but then very few of my consultations convert into actual stagings because so many homes in my area need the repairs and upgrades, from my point of view, and the sellers just don't go there.  SO, those houses are still for sale or they simply keep lowering the price. 

Logical consequences!

Rob, no idiots here, questions are what AR is about.  In a perfect world all of the upgrades and repairs take place before the listing.  AND you're right, sometimes it takes a month or more for that to happen.  I've had very few clients really do what is necessary or recommended , but those that do, SELL their houses quickly, without any exceptions for my statistics. 

Aug 28, 2007 02:29 AM #8
Rainer
179,047
Shell Brodnax
Real Estate Staging Association - Valley Springs, CA
CEO- RESA

Rob-

Ginger said it best! Ideally homeowners should 100% prepare their house for sale before listing. If they list it and have open houses and get traffic and still have to repair light switches, patch holes, paint etc it defeats the purpose. Why bother to put a house on the market when its not ready. yes its another month with no agreement but its not likley to get an agreement and if you do then its more likley to ask for consessions.

Ideally the stager is able to help the realtors get their clients to handle these issues FIRST then get it listed and its smooth sailing. Its never too early to get started. We knew we were selling our home last Oct. so we started working on it then, little by little. 

the key, get it right, make repairs, fix it all, stage it. Its ready to list, list it, get an offer, sell it, close it.

Aug 28, 2007 04:45 AM #9
Anonymous
Heather Durren
I always create a To Do list for the seller with recommended upgrades or repairs.  I have had more than one homeowner tell me they do not want to remove an area rug or trash can because it is hiding broken tile or stains. My response is always the same. If buyers see you hiding little flaws they will assume you are hiding bigger ones as well.  Most homeowners are not familiar with this market and how to prepare their property for sale. It is our job to educate them.
Aug 29, 2007 07:08 AM #10
Rainmaker
195,078
Tina Parker
Keller Williams Select Realty - Bedford, NS
CNE, REDM, SRES, CSP Home Staging REALTOR, Halifax
I've done the surveys, thanks for doing this!
Aug 29, 2007 01:00 PM #11
Rainer
9,179
Rachel Backus
Staged Makeovers - Hudson, OH
www.stagedmakeovers.com
I took the survey. I'm sure the results will suprise some. Let's face it, sellers don't want to invest money into a home that they are moving out of, too bad. We can only try to give them the best advice possible. It is up to them to follow through.
Sep 21, 2007 03:09 AM #12
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Rainer
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Shell Brodnax

CEO- RESA
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