Today's U.S. economy is fueled by 29.6 million small businesses, led by people just like you, people who are entrepreneurs who made their dreams into reality. Truth is, the only way to begin the journey of entrepreneurship is to start. And you've don that. That's why you're in real estate. But it's tough out there. I know that. That's why now, more than ever, it's so important to be real.
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Each one of us is in a unique position to approach our work in a fresh new way. One that's real and authentic to each of us as individuals. What compelled me to write my book, Real You Incorporated and to create the 8-step Real You Process, is the last few years as I've watched people not satisfied doing things the same way. I spent the last 20 years of my life as a leader in business, as the vice president of several companies, and always, as an entrepreneur. When my husband and I created Real Living, 8 years ago, it was just an idea. That for me wasn't different. What was different was the chance to begin working with 4,000 entrepreneurs. Our real estate agents. That is the spark that led to my book. And to the step-by-step approach I wrote about in its pages. It was inspired by and written for real estate agents and brokers just like you.
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No matter what area of the country you work in or how your sales are right now, it's critical you continue to believe in yourself and your entrepreneurial spirit. You're an expert at what you do. That's why it's time to be real. It's time to put the real you in your business - to define your own personal brand and bring it to the world as a unique competitive advantage. You no longer need to try to fit in, or use gimmicks or the like. The key to being successful in real estate today is in being your SELF. Authenticity is the key. In person, online. Everywhere.
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As you work to make other people's dreams come true, don't forget you own. Follow your instincts, follow your heart. Let the Real You shine through in everything you do. Keep believing!
* The sculpture above is entitled: Endless Pursuit and is on display at Chapman University.
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