How to impress prospective buyers

Real Estate Agent with HomeSmart Realty West CalBRE #01458572

Did you know? Contact Jim Frimmer for all your San Diego real estate needs

How to impress prospective buyers

Someone said that if you study history, you can learn from it. Perhaps we can learn something about real estate and prospective buyers from a little San Diego history.

Call Jim Frimmer for all your San Diego County real estate needsWay back in the late 1860s, Alonzo Horton was in the process of building a new downtown San Diego (New Town). By the spring of 1869, 124 houses had been built in New Town or close by. Horton offered to furnish brushes and lime if the owners would whitewash their houses. Although most of them took Horton up on the offer, they were slow to actually do the whitewashing, so Horton hired people to do it for them.

Well, some of it, anyway.

Horton instructed the laborers to whitewash only the south and west sides. Why? Because those would be the sides seen by anyone arriving in New Town by ship.

Of course, the houses looked a little funny but Horton would not finish the other two sides, forcing the owners to do it themselves.

Legend has it that the sight of the fresh, clean houses so impressed newcomers that many of them made San Diego their home.

Can we learn something here?


If you're looking for a great real estate agent in San Diego, well,
let me Google one for you.

I'm available 24/7, so feel free to contact me by phone or email.

Jim Frimmer, Realtor
Century 21 Award Mission Valley
California DRE License #01458572
Mission Valley Condos Information


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Don Wixom
RE/MAX Advantage Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Very interesting. I wonder what percentage of residents DID in fact paint the other sides of their own homes. Ah, yes... Curb Appeal!

Aug 25, 2010 04:18 PM #1
Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

Curb appeal is still something that makes as much of a difference as staging.

Aug 25, 2010 06:52 PM #2
The Scott Loper Team Bux-Mont Premier Properties
Keller Williams Real Estate - Montgomeryville - Lansdale, PA

Hi Jim,

Neat story.  And it does reinforce the importance of curb appeal and first impressions.


Aug 25, 2010 11:05 PM #3
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hey Jim, that is some pretty interesting info. Works in his favor but in someways also the new owner because they can really custom design how they want their home to look :) thanks for the history lesson!

Aug 26, 2010 12:43 AM #4
Al & Peggy Cunningham, Brokers
RE/MAX West Realty Inc., Brokerage - Brampton, ON
Our Family Wants To Help Your Family!

Great post Jim, attract Buyers to us by looking as sharp as we can and choosing the properties to show that are sparkling hopefully on the inside as much as on the outside!

Aug 26, 2010 01:13 AM #5
Gary L. Waters, Broker Owner, Waters Realty of Brevard, LLC
Waters Realty of Brevard, LLC - Rockledge, FL
... a small office, delivering big service!

Thanks for the bit of history, Jim.  Obviously curb appeal has always been key. I wonder if the cave men ever worried about their cave appeal?

Aug 26, 2010 01:57 AM #6
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Jim, clean it, paint it, but don't leave the other 2 sides looking bad....

Aug 26, 2010 02:39 AM #7
Marilyn Harrell
ReMax Riverhaven - Beaverton, MI
Wixom Lake - Beaverton MI

Better than fiction! Have a great day!

Aug 26, 2010 02:55 AM #8
Carra & Shae Riley
Brokers Guild Cherry Creek Ltd - Westminster, CO
Helping people Transition at all ages!

Jim.....Your story really drives home the point of how important the first impression (curb appeal) really is  to a prospective buyer.

Aug 26, 2010 05:28 AM #9
Sidney Kutchuk - Realty Works Temecula Kutchuk - Realty Works Temecula
Realty Works Temecula - Temecula, CA
Realty Works Temecula

Jim:  San Diego already has a great reputation and many people want to live there, including me!

Aug 26, 2010 03:37 PM #10
Steve, Joel & Steve A. Chain
Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Jim, Mr, Horton understood people very well. He was able to leverage that understanding to become a very effective RE marketer.


Aug 26, 2010 04:10 PM #11
Elizabeth Bolton
RE/MAX Destiny Real Estate Cambridge, MA - Cambridge, MA
Cambridge MA Realtor

Hi Jim ~ Nowadays instead of whitewash we use granite and stainless steel.


Aug 26, 2010 04:41 PM #12
Liz Flint
Century 21 Hardee-Team Realty - Houston, TX
Houston\Tomball Realtor (832)816-8066

Hi Jim, what a clever idea.  Have a great week.

Aug 29, 2010 11:31 AM #13
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Jim Frimmer

Realtor & CDPE, Mission Valley specialist
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