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Selling Your Home.....De-personalize It

By
Real Estate Agent with Helen Adams Realty 266836

You have your home on the market to sell. The home is priced compettitvely for the area, it is clean inside and has great curb appeal. Potential buyers looking at your home has been good to great but you are getting no offers...Why?

  Chances are your home is to personalized.  When a buyer walks into your home they are aware someone is living there.  What they do not know is who the person or family is. And they do not want to know.  They want to be able to walk into a house and start to envison what the house will look like with their furniture in it.  How they will lay out the home. They do not want to look at your family pictures and family portraits all over the place. They want to see clean walls with nothing or very limited things hanging on them.

If a buyer cannot envison their furniture, paintings, or family pictures in the house you are probably losing them as a possible buyer for your house.  Today,  I had a client who looked at three homes.  All three homes were on a very short list of homes they were considering.  We ended up with the ONE and only house that did not have ANY family pictures out in view and the walls were free of paintings and pictures.  We walked out of there and they said "I can see myself living in there and where I would put everything I have.  it all fits nicely in this house".  They could not say the same thing about the other two homes we looked at. 

I always tell my sellers to look at their home as if they were buying it for the first time.  Would you want to see what the other family looked like ?  Would you want to knwo their children?  How would you be viewing the home?  Would you even pay attention to the information  that may be important or would you be too curious looking at all the photos and paintings and items hanging on the walls?  Chances are you would leave the house and say it was nice...and then forget about it becuase all you woudl be remembering is the people who lived there.

So,  selling your home...make sure it is de-personalized.  You could lose a sale because it is not.

Team Honeycutt
Allen Tate - Concord, NC

That is a very good tip Dave...you have to declutter and depersonalize!

Aug 26, 2010 09:54 AM
Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Great post! I think this is very important for all sellers to read!

 

-Michael

Aug 26, 2010 10:04 AM
Wendy Hayden
Photographer, Home Stager, ePRO - Richmond, VA
Chesterfield, Richmond & Powahatan

So very true!  I am a Stager/Realtor and I tell that to my clients.  Not all listen and it is very frusterating. 

Aug 26, 2010 10:43 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Dave, you are preaching to the choir. I have been saying for years, sellers should not have anything personal in the open...every buyer focuses on the personal stuff rather than the home. Great post and great advise.

Aug 27, 2010 09:40 AM
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant

Great post -- I just toured a home the other day and I was amazed!  From urns to bizarre amateur paintings of the family... I could go on and on.

Aug 29, 2010 07:45 PM
Jill Banks,
Happily Better After Room Redesign & Home Staging - Mt Laurel, NJ
South Jersey Home Stager

Most people can't effectively de-personalize their homes themselves because they don't realize how personal some of their things are. It always helps to have an objective person like a stager or real estate agent give a home the once-over after the seller has removed his or her personal items just to be sure the home is as neutral as possible.

Aug 31, 2010 04:33 AM
Heather Cook
Beyond the Stage Homes - Kitchener, ON
Delivering beautifully staged spaces

Great advice Dave however sadly, most sellers don't know how to de-personalize effectively. Its not just about taking down the pictures and collections - its also about painting over the bold personal colour choices on the walls. Telling clients to do this usually results in either sellers going to far and the house utterly lacks personality or sellers just give up without trying.

Better advice? Get a pro stager in to give your sellers a step by step plan. Takes the guess work out and ensures all your listings show well!

Sep 06, 2010 03:08 PM