Social Media for business... It’s like driving a car...

Title Insurance with First American Title

You (should) keep your focus in front of you, be aware of what’s around you, and don’t forget to check your rearview mirror so you know what’s going on behind you.

When you first learn to drive a car it’s somewhat complicated.
There are a lot of things to do and think about all at the same time. It takes repetition and experience before the tasks become more intuitive.

At the wheel you can’t day dream like a passenger.
You don’t just gaze out the window to watch the world go by. That luxury is gone. Now you’re the navigator in an environment where most things around you are moving, and not always predictably.

Social Media behaves in very much the same way...
When you leave home, jump in your car, and drive down the road, you probably have a destination in mind? That’s a good idea if you want to arrive there.

It’s fun to abandon that rule on occasion, I admit. When I have the time, I love to take a Sunday Drive, but I know that’s not social media marketing.

When you know the area well there are many ways to get there from here,
yet early on only one, maybe two. (That was Oakland, CA for me. For some reason I got lost in that city more than anywhere else I’ve ever lived.)

It’s the same thing online.

If we’re working towards an online marketing strategy to grow our business it’s vital we stay in a conversation about it. This is still a new frontier and the most important thing we have is each others experience. That’s why network communities like Active Rain, Biznik, LinkedIn, and events like Rain Camp, RE Bar Camps, and Agent Reboot are so important.

Social Media for business... It’s like driving a car.

Even with GPS however, sometimes it’s just better to ask someone for directions.

Posted by

René Fabre

"Where there's conversation, there's opportunity."

Please Note - The views expressed herein reflect only the individual’s personal views and are not the views of the author’s employer.

The Blackberry Chronicles, a blog by Rene Fabre and his travels around the Greater Pacific Northwest and beyond. Connect w/ Rene Fabre on Google+. Rene Fabre on Twitter. Rene Fabre writes reviews on Yelp. Rene Fabre on The Audiorium YouTube Channel by Rene Fabre. Rene Fabre loves digital photography and here are his shares on Flickr. Rene Fabre is a musician and composer and shares some of his orginal music and recordings on Soundcloud. Rene Fabre shares his interests on Pinterest.

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Jean Hanley
Coldwell Banker Kivett Teeters - Hemet, CA
Specializing in Folks Who Want To Buy/Sell Homes

Ha!  It isn't like driving a car at all.  I can DRIVE my car, AND text, which I need to give up.  I struggle with all this SEO stuff.  lol

Aug 27, 2010 10:44 AM #1
Richard Ruggaber
Metro Life Homes - Los Angeles, CA
California Real Estate - (818) 422-5035

Rene' So true, that is a great post.  Thanks for putting it into print.  I needed to read it and let it absorb again.  Have a great day.

Aug 27, 2010 11:48 AM #2
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Jean: That's a great comment, thanks!

Richard: Thanks for stopping by. There is definitely a lot to think about in this young medium.

Aug 27, 2010 12:46 PM #3
Respect Realty LLC
Respect Realty LLC - Milwaukie, OR
Brokers - Oregon / SW Washington Real Estate

With so many things going on, sometimes it is just hard to stay motivated on all the activities that drive business to you.

Aug 28, 2010 10:02 AM #4
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Rene: Thanks for this. It's a great analogy. The thing I like about social media is it works while we're sleeping. It is a virtual 24/7 system! Take care.



Aug 30, 2010 08:26 AM #5
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

Todd: Like drinking from a Fire Hose, everyday! :o)

Paul: Thanks... Yes, like after a long road trip... still driving in your sleep.

Aug 30, 2010 02:27 PM #6
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Marketing in the Digital Age
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