You (should) keep your focus in front of you, be aware of what’s around you, and don’t forget to check your rearview mirror so you know what’s going on behind you.
When you first learn to drive a car it’s somewhat complicated.
There are a lot of things to do and think about all at the same time. It takes repetition and experience before the tasks become more intuitive.
At the wheel you can’t day dream like a passenger.
You don’t just gaze out the window to watch the world go by. That luxury is gone. Now you’re the navigator in an environment where most things around you are moving, and not always predictably.
Social Media behaves in very much the same way...
When you leave home, jump in your car, and drive down the road, you probably have a destination in mind? That’s a good idea if you want to arrive there.
It’s fun to abandon that rule on occasion, I admit. When I have the time, I love to take a Sunday Drive, but I know that’s not social media marketing.
When you know the area well there are many ways to get there from here,
yet early on only one, maybe two. (That was Oakland, CA for me. For some reason I got lost in that city more than anywhere else I’ve ever lived.)
It’s the same thing online.
If we’re working towards an online marketing strategy to grow our business it’s vital we stay in a conversation about it. This is still a new frontier and the most important thing we have is each others experience. That’s why network communities like Active Rain, Biznik, LinkedIn, and events like Rain Camp, RE Bar Camps, and Agent Reboot are so important.
Social Media for business... It’s like driving a car.
Even with GPS however, sometimes it’s just better to ask someone for directions.