One of the first questions I ask every seller is, "Why are you selling?"
We all know the reasons are many -- job change, downsizing, upsizing, divorce. And many times I've heard the seller slip in, "But I don't have to sell..."
My goal as the listing agent is to get the house sold in the shortest amount of time possible, getting the seller the greatest amount of money possible. So when I hear, "I don't have to sell" as any part of the response to the "why are you selling" question, I have to ask myself, "Does the seller really have the same goal as I do?"
If the motivation to sell is not there 100%, feedback from showings, updates on the current market, and reports on overall activity mean nothing to the seller. And if that's the case, should I really be working with this seller? Probably not.
To be the most effective and efficient Realtor® I need to be, I have to focus my time and energies on the sellers who do share the same goal I have.
I know that in any market -- even with the challenges of today -- every house can be sold -- assuming that's really what every seller wants.
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