YouTube videos

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Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000

YouTube videos seem to be the next best type of advertising.  Thankfully, there isn't any expense after you purchase the camera, except for your time. I just purchased the Kodak Zi8.  I compared it to other cameras, but this one seemed to have the best resolution, more movie time, and was the best technology.  There may be other cameras of similar quality, but I made the decision to purchase the Kodak Zi8.

I was fortunate enough to attend 2 classes lately on this new type of advertising.  Maybe to some of you, this is old news, but for me I'm finally spending my time doing something I feel passionate about.  You see, I also learned about SEO AND YouTube. And since Google owns YouTube, phrases, tags and captions are searched in much the same way on YouTube videos as articles and other written communications.

I learned some aluable tips during these classes.  Film the video in short bursts and make sure to "bless" the room by zooming left to right and up and down.  Don't walk while filming, talk in a clear voice, film between 10:30 and 1:30 for best lighting, and have a script ready so there are no pauses.  When you put together a movie from your flip camera, you'll also need to concentrate on how to get top placement with Google. 

When you are ready to assemble the movie, You'll need to do a search on Google for "Keyword Tools" by typing it into the Google search box. Search for the placement that means the most to you and your advertising.  For me, it will be Scottsdale Rentals and anything with Scottsdale in the title of the video.  Also remember to add those key phrases at the caption of each of the photos. The tags should be equally as effective in SEO. 

I'm putting it together today and will follow up on how well it worked.  By the way, does anyone need a one bedroom condo on the trolley route of Old Town Scottsdale?

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Rainer
36,515
Dave Singery
Triinity Realty and Investment - Whittier, CA
Friendly Hills Homes - Whittier Ca

Hey Jan, good luck with the videos. They definantly push you up the food chain. If you want to see someone that has now done over 500 videos then google Ian Watt. It is all the advertising that he does. He sells high condos in Vancover Canada and is a real entertaining (and effective guy). Also, make sure your camera is not HD, they take to long to load. I myself use a Flip video camera. thanks for the post and good luck with that rental

Aug 29, 2010 05:00 AM #1
Rainmaker
1,949,287
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Next best to what? Instead of throwing a box of images for a place, area and skimpy copy on the counter for the buyer with a "you figure it out" attitude, use video all the time. Real full motion video, with sound being from the property, the conversation for connection not a script to read down to the buyer, viewer. Link it to blogs, emails, put it in listing sheets. Embed them everywhere. The topics about the community, area, that get asked over and over are ideal fit for video. 24/7 open houses with video. My advice is don't use your point and shoot as your video gun, wear a holster with both. Get software, weave in maps, graphics and establish your properties, your community, your brand. It is some kind of neat, rewarding to see mini video player embedded in top ten search on front page. Only 1 percent of agents, brokers use real full motion video. You can stand out, save time, gain exposure, make better use of your time with the "clones" of you working 24/7. Hundreds and thousands of views, success and over 425 videos on listings, area events put our state of Maine on the map, er.. or the tube of a computer, laptop, droid. Want to go snow skiing? To the lake? Down a ME soap box derby hill. Don't just think youtube platform. You're not only on facebook, linked in right?

Aug 29, 2010 05:03 AM #2
Rainmaker
981,121
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Thanks Dave! Unfortunately, my FLIP is an HD.  Darn!  Oh well, maybe over time everything else will catch up and it won't take so long to load.

 

Andrew - awesome advice.  Thanks and best of luck to all!

Aug 29, 2010 05:39 AM #3
Rainmaker
143,370
Mike Mayer
Mike Mayer, Broker/Owner - i List For Less Realty, LLC - Lafayette, LA

Videos are definitely the "new" way to market. I never thought a career in real estate would require such constant technical learning and "geek-ish" familiarity when I began my career. The days of printed ads and pagers have gone the way of the dinosaur!

Aug 29, 2010 05:55 AM #4
Rainmaker
981,121
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Mike, I understand your thoughts regarding technology.  I started my career many years ago in banking when THE computer filled a room!  Now we have computers in everything.  It's amazing the lengths we go in our business.  Have great Sunday!

Aug 29, 2010 06:01 AM #5
Rainmaker
713,009
Betty Knowles
Southwest Missouri Realty - www.teamknowles.com - Springfield, MO
TeamKnowles REALTORS® - Springfield MO Real Estate

We just made a video introducing buyers to our area and put it on the sidebar of our blog. It was fun to make too!

Aug 29, 2010 06:35 AM #6
Rainmaker
981,121
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Great idea!  I was kicking around other ideas yesterday.  I'd love to have this on my Linked In profile!  Best of luck to you all.  BTW, I have lots of relatives in Springfield.  My grandmother lived in Gainesville and I was born in St. Louis. 

Aug 30, 2010 06:42 AM #7
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Rainmaker
981,121

Jan Green

HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
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