Great Photos Sell Johns Creek Homes - Part II

Real Estate Agent with Virtual Properties Realty

Great Photos Sell Johns Creek Homes - Part II will show how just a few adjustments will help turn poor quality pictures into eye catching pictures buyers will want to view. In Great Photos Sell Johns Creek Homes - Part I we discussed some of the reasons some listings get fewer showings due to the poor appearance of the photos. In Part II we will see what a difference good camera equipment can do to get the best results.

For the next comparison a Canon Powershot SD 400 compact camera and a Canon Digital SLR Rebel ET with a Sigma 10-20mm wide angle lens was used. Let's take a look at the difference between a compact camera and a DSLR with a 10-20mm wide angle lens makes.

The photo above left was taken from the compact camera on automatic mode. The picture is very dark and the automatic white balance is not correct because the color of the walls and carpet is way off. The second picture is from the Canon SLR camera set on manual mode with a custom white balance setting. The wide angle lens was adjusted to 14mm so I could have adjusted it wider.

Automatic settings usually work great outside or anywhere you have plenty of light. Unfortunately, the lighting on the inside of most homes is not very good. On my Canon SLR camera the shutter speed will only adjust down to 1/60 of a second on automatic setting which is not nearly slow enough for most inside shots. The room (above left) did not have enough lighting to create a good exposure on automatic mode.

The two photos below show this example very well as the first photo was taken in full automatic mode resulting in a very poor picture, the same as the compact camera above. The second picture below was taken with the same camera on the manual mode setting with a custom white balance setting. 

When you take photos, make sure you are in manual mode and using a tripod. Rooms that do not have an abundance of light will have to have a very slow shutter speed to get the right exposure. A tripod should be used for anything slower than a 1/60 second shutter speed to avoid the pictures from becoming blurry, so add a good tripod to your camera accessories.


The last tip is to get an expo disc for setting the white balance in rooms that have many sources of different light. The expo disc is awesome and I can't say enough about this very expensive $130 white balance filter. Below is a random picture from the MLS and the wall appears pink because of the lighting in the room. If an expo disc had been used to set the white balance, I would almost guarantee the photo would not have a pink cast on the wall.

Sellers deserve to have crisp, clear, and properly exposed photos of their home, especially when over 90% of the buyers are viewing homes online. I understand that a seller's home is usually their largest asset and I want to give them a reason to smile and feel confident when they view their listing. Great Photos Sell Johns Creek Homes and it avoids the seller asking the question "Why Did My Home Expire"?

Buying the correct equipment is a big part of taking good photos, but spending the necessary time to learn how to operate your camera correctly is the key. Make all your mistakes while practicing on your own house.

Along with great photos your home must be syndicated to as many websites as possible to not miss any buyers. See where your home would be found online if it was listed with me.

Putting It All Together For Quality Photos

If you have any questions about selling your Johns Creek Home or your home in the Northeast Atlanta area give Mark a call at 404-353-0185.

Search for all homes in the GAMLS or FMLS 

See Mark's video testimonials.

Mark services the following Northeast Atlanta cities: Johns Creek, Alpharetta, Roswell, Milton, Woodstock, Dunwoody, Suwanee, Buford, Duluth, Dacula, and Lawrenceville Georgia.

About the Author: The above Real Estate information on Great Photos Sell Johns Creek Homes - Part II was provided by Mark Mitchell. Mark can be reached via e-correspondence at or by phone at 404-353-0185. Also visit

Copyright © By Mark Mitchell 2010 *Great Photos Sell Johns Creek Homes - Part II*



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Mark Mitchell

Realtor, Johns Creek Georgia Homes
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