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You can't fake caring

By
Services for Real Estate Pros with Redfin

There are many ways to skin a cat, and almost as many ways to build a successful real estate career.  One thing I've seen succeed is just to have an honest-to-goodness, genuine, sense of caring about your customers.  At Redfin when we bring new agents into our partner program we always tell them, "just treat every client like your brother, or your spouse, or your best friend and it'll take you far."  When you truly care about someone it's easy to put their interests first and ultimately deliver a delightful real estate experience.

So this week's partner review of the week goes to Melissa Lewis-Hutton from Lewis Real Estate serving the eastern end of the greater Portland metro area in Oregon.  Melissa is one of our newer partners but she's making a big impression on her clients.  Here's what the happy-homebuyer had to say:

"Having bought and sold several homes in the past, I can honestly say Melissa has been the most knowledgeable, personable, breath of fresh air type of realtor everyone should have the pleasure of dealing with! This was the easiest transaction I've ever had! Thank you RedFin for employing people like Melissa!! From here on out I'll be recommending no one but Melissa and RedFin to my friends & family!"

Check out the full review on Redfin

I asked Melissa about the secret of her success and she said, "I think one of the most important things to being successful is really caring for each and every client and making them feel special. Gina was a joy to work with, she was one of those people you gravitate towards naturally."  And then she signed it "Warmest Regards". 

Perhaps Melissa is one of those people clients gravitate towards naturally.  You can't fake caring.  Way to go Melissa!

Comments(4)

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Robert Rauf
CMG Home Loans - Toms River, NJ

IT is true, treat people wel and they come back.. Some times that means caring enough to say NO, and advise people to NOT buy... Crazy concept but more people should look at business that way.

Aug 30, 2010 11:01 AM
Yvette Chisholm
Long & Foster Real Estate, Inc. - Rockville, MD
Associate Broker - Rockville, MD 301-758-9500

You can't fake it until you make it.  People know if you really care.

Aug 30, 2010 11:04 AM
Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

Adam it's great to read this post! You're right. It's the caring that matters.

Aug 30, 2010 11:06 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Very true.  But you can put on a happy face.  A phony smile is better then a sincere frown.

Aug 30, 2010 11:18 AM