The Building Contractors Association of SW Idaho is offering the NAHB Institute of Residential Marketing's "House Construction As A Selling Tool" course on September 29th and 30th.
If you are Builder or a Realtor who specializes in selling new homes, you should seriously consider investing in this course.
More than ever in today's market we are competing against "used" homes. These include older homes as well as newer bank-owned and short sale homes. It is impossible to compete against these used homes based on price. We have to inform and educate potential clients on the benefits of purchasing our new homes and the potential problems and pitfalls associated with purchasing a used home.
The customer wants to know "What can you do for me?" and we must be able to answer that question, not from our mindset, but from the customer's mindset. The customer wants to know:
Why should I buy your home instead of of a short-sale, bank-owned or existing home?
Why should I buy from you?
What benefit do you offer that makes you so different?
Why is your home any different than your competitors?
In "House Construction As A Selling Tool", we will teach you how to answer these questions - from the customers mindset.
We'll focus on what our new homes have going for them and help you to answer a few vital questions like
Which of these factors are most important to our buyers?
Which of these factors can our competitors not easily imitate?
Which of these factors can be easily communicated and understood?
If you are a licensed Realtor, it is our understanding that this course is approved by the Idaho Real Estate Commission for continuing education credit, since it is one of the coursed required to earn the Master Certified New Home Sales Professional (MSCP) designation.
The IREC Education & Certification Policy (Revised July 2009) Section 54-2023. CONTINUING EDUCATION REQUIREMENTS.
5(e)(i) Professional designation courses. Any course developed by national professional organizations that is required in order to earn professional designations from a national organization in specialized areas of licensed real estate practice;
Courses taken to earn the following professional designations will automatically be accepted for continuing education elective credit Licensees wishing to receive credit must submit course completion certificates to IREC using the Licensee's Request for Continuing Education form:
National Association of Home Builders MIRM, CMP, CSP, Master CSP, and CAASH designations.
For more information, visit http://www.nahb.org/meeting_details.aspx?meetingID=21286§ionID=0
or contact Mercedes at the BCASWI at (208) 377-3550 or me at chuck@chuckmillerconstruction.com
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