
When is a Price Reduction not a Price Reduction?
When a Listing Agent makes a price reduction to a listing, our MLS indicates this and attaches a green downward-pointing arrow next to the new List Price. Prospective Buyers and Agents will probably become more interested in the property because it appears that the Seller is becoming realistic and getting in-touch with actual market prices..
Right? ..... Not so fast!
Today I noticed price reductions for a newer 31-unit condo development in the heart of West Hollywood. I've blogged about the peculiar pricing techniques used in the marketing of this development, but today's price reduction took the cake ..... Prices had been reduced from $800,000 to $795,000 and from $700,000 to $695,000 - less than 1%.
In my opinion that's not a price reduction .... but rather a marketing ploy!


Comments(11)