War of the Signs

By
Real Estate Agent with Coldwell Banker Residential Properties

There’s been a lot of talk about signage lately. There are towns in my County that don’t let Brokerages put up any For Sale signs. There are some towns where you cannot state the name of the Brokerage; instead it needs to say FOR SALE BY BROKER. And, there are some towns that regulate how large the sign can be- in one instance, there is a town that will allow the sign to be 1 sq.ft., so many Brokerages end up with a sign that is 12 inches by 12 inches. This same town also has many streets that are considered “double yellow line roads.” Try reading a sign like that if you’re driving by with tons of traffic behind you and nowhere to pull over.

All of this has made me pay much more attention to signage in my hometown where my Brokerage is located. Recently, I have noticed that my town seems to be having a “war of the signs” if you will. They are everywhere! By this, I don’t mean that there is a lot of inventory. Instead, one property can have multiple signs on it.

Yesterday I drove by two homes that were for sale and are right next door to each other. Each was listed by a different Brokerage, and each had a For Sale sign. For whatever reason, one of the agents decided to put up another sign on the same property. Now, one house has two For Sale signs. As I was driving by this morning, guess what I saw? The other Broker, not wanting to be outdone, also placed two For Sale signs on the property.

Two homes and four For Sale signs. Oh boy.

I would like you to understand, these homes are not on lots any larger than a quarter of an acre, at most. The homes here all have small lot sizes.

Even more surprising, the town has no regulations as to how many For Sale signs can be placed on one property, nor any rules about size or placement.

Although I appreciate the fact that my town is less regulatory about signage than others, I am afraid that this behavior by other Brokerages will lead to the creation of such rules if they continue to get out of hand.

It is quite surprising to be in a town like mine, where oftentimes the behavior is like that of a home owner’s association, and realize that signage is not closely controlled and monitored. I would hate to see this new trend lead to a war breaking out amongst certain Brokerages that would ruin it for the rest of us.

It is also hard to understand why a homeowner would even approve of having multiple signs on their property in the first place. But if they see other Brokerages doing it, they might feel the pressure to compete with their neighbor.

Comments (6)

Todd & Devona Garrigus
Garrigus Real Estate - Beaumont, CA
Broker / REALTORS®

Maybe the answer IS to get your local government involved but with laws that are reasonable instead of over-regulatory.

Aug 31, 2010 04:50 AM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

This seems crazy -- multiple signs on a home--- here it's a regulation size sign -- and 1 per property - and only in the front - no rear signs in most communities.

Aug 31, 2010 06:16 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

LOL on this - each trying to outdo the other and prob. both failing.

Yes, there are a lot of rules here, and I'm not even sure I understand them all...so we are mainly staying away from signs (although I'm not a realtor, so it's not quite the samething).

Oh, and thank you so much for explaining the "for sale by broker." I have seen many of those signs and wondered.  Now, I understand.  Thank you.

Aug 31, 2010 08:04 AM
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY
Broker-Owner

Rose- that is absurd. Why would the seller list with 2 brokerages? Moderation in all things. 

Sep 06, 2010 12:21 AM
Rose Marinaccio
Coldwell Banker Residential Properties - Scarsdale, NY

J. Philip- The seller doesn't list with two Brokerages, they list with one. But that one Brokerage puts up multiple signs on that listing's property, especially if it is located on a corner lot.

The absurdity, are the multiple signs that go up on properties that are not on corner lots.

Sep 07, 2010 03:24 AM
J. Philip Faranda
J. Philip Faranda (J. Philip R.E. LLC) Westchester County NY - Briarcliff Manor, NY
Broker-Owner

Got it. That is not good- makes a home like a flea market. 

Sep 07, 2010 06:50 AM