As the real estate brokerage world becomes more and more dependent on the web, it has never been more critical to understand how the game has changed. The most recent NAR (National Association of Realtors) stat shows that 90% of consumers are using the internet as apart of their home search (See NAR Statistics). So what are these consumers looking for. Are they looking for a broker or listings? I'm sure you know the answer as this is not a trick question. It's pretty obvious that the far majority of them are LOOKING FOR LISTINGS.
In today's market if a seller is looking to sell a home and start their broker search on the Internet, they'll probably end up on sites like Zillow, Realtor.com and Truilia to find someone they deem to be a local pro. And in order to become a local pro you would have had to sell a decent amount of homes in a given area or at least make that appear to be the case. Regardless, the seller is looking for someone who has experience listing properties in their neighborhood. Still, I feel the majority of consumers looking to sell their homes rely on the word of month approach, usually from Neighbors, friends and family.
In the case of home buyers, I would argue that more than 90% of buyers use the Internet to search for listings. When a buyer starts their home search they usually start by browsing the Internet looking for listings in their desired neighborhood. Their first stop is most likely Google or another search engine. Their next stop is a real estate website that showed up on the first page of their search. From there they start browsing listings and begin to get a general understanding of the value of homes in a given area. Once they are ready to start looking they call the listing agent to set up a showing. As a listing agent in today's market you are able to increase your exposure to home buyers in your area and not only sell your listings but also generate buyer leads for your business.
As a result of having listings I have been able to convert numerous buyers to exclusive clients by educating them about buyer agency and being the first agent they make contact with via the Internet.
As real estate professionals listings are the key to the future. The top producers of tomorrow are the listing agents of today. A listing is the most powerful marketing tool we have a real estate professionals. My goal is to use MungoList.com (Coming Soon)to empower realtors with listings and help connect sellers to quality real estate professionals.
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