I have been using Constant Contact for my on-line newsletters for about 6 months. I was using Vflyer but they didn't seem to offer as much when it came to tracking my results and housing my e-mail addresses. I send out e-mails about once a month. It will have one of my most recent staging jobs (before & after) as well as a few tips or hints. I e-mail to a large list of Real Estat Agents as well as other contacts and friends. The subject line is always "Another Home Staging in... Olathe (city changes)".
Constant Contact tells me what % has bounced back, what % was opened, what % clicked through to other links (and which e-mail did it!). It has an opt-out feature (an absolute must) and it tells what % opted out (and which e-mail did).
Sometimes I get a lot of responses and sometimes I don't. Constant Contact also gives me the option to create an on-line survey which I think would be interesting. I am curious to see if these e-mails have "changed peoples opinions regarding staging", "would they now consider calling a stager if they hadn't before?", etc. What kinds of questions would you ask? If I do the survey I will definately post the results here with my collegues.
Do any of you use Constant Contact? VFlyer? Do you do online newsletters? Who do you use?
Comments(16)