It takes courage to sit in front of a seller and tell them the truth about why their home has not sold. Whether it’s the physical condition, location or price – it’s difficult and sometimes down right uncomfortable to keep an objective and unemotional opinion; especially since it’s in my nature to be a people pleaser.
For a split second I think of how to sugar-coat the "why"s. Then I come back to the “get to the point” and just tell the truth. The seller placed their trust in me. I owe them the truth.
Seller’s who want to sell will de-clutter, paint and fix just about anything in order to get the home sold. How else are we going to get buyers attention other than pricing the home correctly?
Mr. Seller did you know buyers have access to your information? Your tax assessed values, recent home sales for your community and your utility expenses just to name a few. Think about what I’ve just said: Mr. Seller, when you believe you should price your home $10K more than your competition, because you believe your home is far superior to any home on the market - the truth will reveal that you're not a motivated or realistic seller.
I say to myself and clients 'do you want it to sit or sell?' I want it to sell, so here’s the truth…
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