Commercial real estate brokers starting out in business often hear the old adage from the office gray hairs, ‘Real estate is a people business.' Age old advice...but how many of us really frequently remind ourselves that the relationships we have are the foundational key to performance of our commercial real estate business?
Relationships with our clients, other brokers, service providers and really, everyone we work with--directly and very literally determine whether we succeed or fail as a commercial real estate broker. While we all pitch property, sell the terms of a lease, or teach tax benefits of 1031--every broker's success is ultimately dictated by one thing--relationships.
Relationships, then, are also the key to unlocking higher performance and greater results: Find a way to establish and manage relationships at a higher level and we will drive our performance and results to a higher level. Maximizing relationships maximizes performance.
The problem is that most commercial real estate brokers are independent business people that are tasked with performing nearly all of the key relationship functions of their business themselves.
This effort gets even more difficult as most brokers struggle with legacy commercial estate software that is trapped in out-dated technology, often hard-to-use, and usually only partially implemented at best.
Yet we all know that the commercial real estate brokers that perform at the highest levels in the market are usually those that work to:
• Clearly define what work needs to be done to manage relationships & opportunity
• Systematically perform the work to be done in an efficient way
• Communicate the performance of work to the most important relationships
The challenge then is how to better create business systems that support the goals of maximizing relationships---the answer then, in part, is better real estate CRM.
Better commercial real estate software is a key part of the solution to create repeatable success in managing relationships. Better commercial real estate CRM software will help define what needs to be done, systematize execution, and help communicate with the people that matter the most to success. And better commercial real estate software will also be built on modern technology making it easier to use and more usable anywhere, anytime.
Better commercial real estate CRM software will help you define new and better ways of getting work done, help you achieve more and maximize your relationships.
And after all, remember what that old gray haired broker told you when you started...
"Real estate is a people business." It seems he was right.
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If you are considering better commercial real estate software, please visit Power Broker software at http://wwwPowerBrokerSoftware.com for a FREE TRIAL.
Commercial Real Estate Software | Real Estate CRM by Power Broker
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