NASCAR fans know who Max Siegel is * he is the SONY executive who was brought into the Dale Earnhardt Inc. to expand the media, merchandising AND outreach in the departure of JR to Hendrick Motorsports.
With the merger of DEI and Chip Ganassi, Siegel has been working with NASCAR on their Drive for Diversity program and is now promoting this via multiple cable channel presentations in conjunction with NASCAR's own inhouse Media Group.
NASCAR actually wants involvement in tv and movies for the sport and has taken a very pro-active outreach position including the animated movie CARS and the shows being produced for CMT, Showtime and now BET.
KUDOS to NASCAR for taking the pro-active steps to increase the # of fans for the sport, providing a POSITIVE message AND outreaching to drivers of diversity.
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