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Luxury Real Estate Marketing: Are You Expressing Your Difference?

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

September 01, 2010 06:38 AM

In our work with luxury real estate marketing professionals we encourage our clients to stand out or bow out. It is important to have a look and make a statement about you as well as the marketplace you are part of.

Recently while having a quick bite in Sly's American Restaurant in Carpinteria, we snapped a picture of the bar area, because it our opinion it was buzzworthy seeing a real Vespa sitting above the bar. The Vespa illustrates Sly's love of all devices that move us and his spirit of fun. It is definitely out of the proverbial box thinking, and we felt it illustrated our point rather admirably.

How are you expressing your difference?

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Margaret Mitchell

Coldwell Banker Yorke Realty - York, ME

Seacoast Maine & NH Real Estate

Hey! Nice post with its own buzz!!! I look forward to reading more of your blog.

Sep 01, 2010 06:40 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Margaret,

Thank you. Looking forward to your comments. Wishing you a marvelous holiday weekend and continued success.

Sep 01, 2010 06:47 AM

Cherise Selley

Selley Group Real Estate, LLC - Colorado Springs, CO

Colorado Springs Realtor

I'd like to with the Vespa. I think fun is now becoming an imperative!

Sep 01, 2010 08:14 AM

Cherise and Gordon,

Fun never goes out of style and always has a huge place in the world. You are so right about it becoming an imperative, perhaps we ought to pass a law, making fun mandatory!

Sep 01, 2010 08:38 AM

Lee & Carol Barbour, REALTORS

Murphy and Hayesville, NC; Hiawassee, Blairsville, Blue Ridge GA - Murphy, NC

Mountain Living Team in Murphy NC and North GA

Great illustration from Sly and his personality. Your photos and post always make my head spin trying to translate the concepts over into our business.

Sep 01, 2010 01:18 PM

Steve, Joel & Steve A. Chain

Chain Real Estate Investments & Mortgage, Steve & Joel Chain - Cottonwood, CA

Ron & Alexandra, Perhaps it's seeing something common in an uncommon location that helps to create the "buzz".

Steve

Sep 01, 2010 05:53 PM

Michelle Pimentel

Empire Home Staging Solutions - Upland, CA

ASP, IAHSP Empire Home Staging

I agree! Standing out is definitely a MUST if you want to be ahead of the competition! However, be sure your property/listing is standing out for all the RIGHT reasons!

Sep 01, 2010 06:40 PM

Lee and Carol,

Thanks for your comments, Marketing is an evolving art, when we had our commercial real estate company, every building was marketed differently, and every seller feels their house is different and should be marketed as such...

Sep 02, 2010 04:21 AM

Steve,

You are so right! It is the unexpected which creates the wow in every aspect of life. I forgot to mention that Sly's uses a car horn to announce to the servers that the food is ready! Fun is great at a restaurant a few blocks from the beach!

Sep 02, 2010 04:23 AM

Luxury Real Estate Marketing: Are You Expressing Your Difference?

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GET FLUENT. GET AFFLUENT!

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