Did you just get finished doing the happy dance finding your post on the first page of Google for your keywords?
But then did you have yourself a little pity party when you went back to glow in your pride only to discover that your post was now no where to be found?
It happens more often than you think. It does not just happen to you. But why does this happen?
What happens when you blog on Active Rain is that Google LOVES Active Rain so much and Google spiders crawl Active Rain so much and so often they often give ranking credit where it is not due.
So your post gets put up there with all the competition but then the spiders come back through those pages on Google Search Return Pages ( SERPS) and fine tune the details.
The details? Hmmm, what do you think those would be?
Almost every post that this happens to- it is a case in links. More to the point, a lack of inbound links to your particular post.
I do a lot of one on one consulting with brokers and agents in branding and blog and website makeovers. This is the biggest obstacle I find when doing an analysis of sites and blogs.
Google algorithms place a lot of weight on links. So you get pulled up to the top but then the algorithms sees that your post with no links is up against a website with loads of links to that specific content page- well, you are going to lose your place at the top.
ActiveRain.com, the domain name, has tons of inbound links but you don't have all those links going to your title tag which is one of the ranking factors of Google.
Let's look at this example:
I wrote a post 2 or 3 years ago about CATS Gymnastics- a local Gymnastics school- for a localism post. I have not been back to that post in over a year. It still shows up as #10 on the first page of Google for the search, "CATS gymnastics". It used to be higher before the school started their Facebook fan page.
If you look at this post, amazingly there are 7 inbound links to my post. But if you look at the CATS website- they have 118 inbound links going to their site.
So you do the math- does 118 links beat 7 links? Yes, it does. Now just imagine if you have ZERO inbound links to your post and the competition has hundreds. Which one is going to win the spot?
When you look at how many links ActiveRain.com has coming into the domain- it is over 1 million. The CATS school only has 128 links to its' domain. But the CATS domain is the dead on keyword domain that the search was for.
Tip #101- dead on domains ROCK!
To learn more about taking your blog and website to the top- take our SEO To The Top Course. You will be glad you did. Please call anyone who has taken the class. Feel free to call on anyone. I want you to hear their stories. In 3 years of teaching this course, I have not ever been asked for a refund and only had one complaint- we addressed the complaint and now that agent and I are very good friends.
Happy Blogging! See you at the top!
Copyright © By Katerina Gasset 2010*Did You Fly High On Google Only To Be Let Down Without A Clue???*
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