I just hung up the phone with a real estate group from Florida that "GETS IT" and I felt compelled to share. She is having us design Short Sale door hangers, short sale 
postcards, car door magnets and lawn signs that all have the same design on them. Wanna know why? BECAUSE IT'S CONSISTENT.
She explained to me that they are sticking with the same look and feel on everything they do right now for their short sale marketing. They want people to recognize their marketing materials as being consistent.
Yesterday we received a great phone call from "The Bald Guy in a Red Tie" out of the San Diego area. Apparently he is quite well known and has even written a book about standing out in the crowd, creating consistency and something for people to remember you by. I have talked to him one time and already remember him.
Can you say "Wig Day" at PrinterBees? We have had several people comment on our bright blue and hot pink hair from Wig Day. What are you doing to stand out and stay consistent with your marketing messages.
No matter what you do, make yourself "rememberable" and stay consistent with it. People need to see the same marketing message over and over and over and over until they remember. People will remember you like they remember brands like Coca Cola, Pepsi, Home Depot, Taco Bell, Verizon, AT&T, etc when you are consistent. I think you get my point.
P.S. We had the bee included here on this post created to create consistency in our marketing with the bees and of course because it is completely adorable and rememberable!!!!
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