There are MANY folks out there who claim to be "social media guru's" unfortunately there are just a handful who walk to walk. Jeff Turner, just happens to be one of the ones who definitely walks that walk. Before this morning, I had heard lots of great stuff about him and I follow him on Twitter but I had never had the opportunity to have any personal and up close interaction with him.
Well, this morning, I had the GREAT pleasure of hearing him speak at an event put on by the PT50 group in San Antonio and later I got to have lunch with him and several of my office mates. The event was called Social Media Live and fashioned after a David Letterman show (see pics below).
There was so much great wisdom passed along during the two hour session and below are 10 things I learned during the event.
1. Your behavior is your reputation - protect it.
2. If your Facebook fan page is filled with nothing but listings, do us all a favor and delete your account.
3. Purposful frivolity is okay!
4. No matter what people say, social media is not free. (your time is of value - spend it wisely)
5. It is impossible to separate your business and personal personas in social media (people want to see your authentic self)
6. Set your own boundaries and stick to them (don't let others dictate your comfort level)
7. We, as agents, must raise our own bar in the real estate industry.
8. Lists and groups are a must in social media.
9. If you want to get "de-friended" on Facebook make sure you invite ALL REALTORS who are your friends to your open house (even if they live 2 time zones away).
10. Jeff Turner is a person who is down to earth, brilliantly smart, really funny and truly authentic!
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Jeff Turner interviewing Travis Kessler (president of the Texas Association of Realtors)
Look we even had a mini San Antonio Active Rain meet-up!
RE/MAX Access - We have an AWESOME office!
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