I have always loved September. It is a month of beginnings. All those years we started out all bright and shiny, through all those schools moving through the beginning days of that academic year with hope and trepidation. As a professional, September is a time when actively marketing and promoting your personal brand is a must. This is a month when people are open and fresh. Remember they are just off vacations and lazier, more relaxed days. The freshness helps the openness to new ideas. It is a time when your message has more of a chance. When it is not seen here, it is harder to be seen at the other critical times in the year.
Minimum touches into your farm area in a year needs to be six. Postcards lead to calls, leads to email and a building of the subscription base that then become clients and evangelists for your brand. You have to be in front of people at this point. Postcards are a good starter. You can deliver them through the mail, but I think there is great value in personally delivering at least one of your four postcard mailings. You have to be connected to this house to know where it fits in with all the other houses. This is your area; you need to be the expert. You can’t be the expert of a property unless you stand on that ground and look at it. As the weather cools it is a good time to walk your neighborhoods.
I think you should call each homeowner at least once during the year. You let them know who you are, what you offer and ask if you can deliver some information to them with no obligation. Offer them the e-newsletter. Make sure your e-newsletter has information they value. We will discuss what questions you want to ask in your yearly call to the homeowner and what value you want to share in a later blog. We are talking about September being the month of fresh beginnings that define your year.
Put on your new clothes, grab your backpack and make you a good year.