What is it that makes a good Real Estate Agent Great?
Experience? Knowledge? Personality? Business Savvy? Or, maybe it’s a mix of all these blended together?
My Opinion, quite simply…. Relationships!
The relationships that you develop and establish with people throughout your career and life are what make you great. When you interact with people, day in and day out, you establish a Relationship; sometimes it’s seemly insignificant and others are quite crucial. Both with Consumers and Clients as well as fellow Realtors, Attorney’s ,Home Inspectors, Pest Inspectors, Builders and Contractors. Geez, it can be as simply as the Kid that bag’s your Groceries.
Do you believe that one Realtor is better than the other because He/She has more Sales/Transactions than the other ? I don’t think so! Establishing a positive, open and lasting Relationship with other people should be the biggest reward, not having the Most Sales/Transactions in your Area.
Success is not measured by Money. It’s measured by the relationships we have in our Life. It is measure by the Positive impact we have on those people in our lives. Please don’t sit there and tell me that you wouldn’t get a better feeling & sense of satisfaction from help Someone get out of an emotional & painful Financial situation with their House/Property than making the Most Sales in your Office/Area/Association ?
The reason Realtors have acquired such a Negative persona with the General Public is because we (as Realtors) have allow this to happen! When your sole purpose in this business is to gain & gather as much Money as you can from every transaction and then quickly move on the Next deal, YOU are the one helping establish this Negative persona. GREED is not Good!
Yeah, Yeah I know…… “We have to make a Living”….. “We have to make money in order to support ourselves and our families”…… “This is a Business you know!” Blah Blah Blah..!! This is the Old way of thinking and it simply will NOT work anymore!
Connect….Engage…Relationships…. These are the new Dogmas of the business world!! A Real Estate Transaction can be business, but it also involves people!! Yes, Money is conveyed for Services rendered, but what about the people involved who helped make everything happen? Has society established that acquiring Money for a Service provided is the Norm for saying ‘Thank You’? What happened to personal Appreciation? Time and time again, I hear and see that phrase: “There's no better compliment than a referral!” and I would have to agree. If you had a positive relationship/interaction with someone, wouldn’t you want to share that with other people?
Two of the Biggest compliments I could ever hope to receive from people and Clients is both Referrals and True Feedback! The referral is a ‘pat on the back’ and a wonderful ‘Thank You’ gesture. But, True Feedback is the Gold in every relationship! When people dig deep and share with you how they feel or how they’re experience was when working with you or maybe how you could do things a little better; this is the Gravy people!! This is the essence of success! Because if you take this Gift given to you and you use it, you learn from it and you apply it, this is what makes a good Realtor Great
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