Beware: Active Rain Addiction Day 4-Holding A Productive Open House

Real Estate Agent with Keller Williams Realty REB.0755718


Beware: Active Rain Addiction Day 4-Holding A Productive Open House  There has been constant debate over Public Open Houses ever since I was a weeeee Real Estate agent back in the day.  Some agents feel that these Open Houses are only a good way to attract buyers for other homes and therefore are not really for the benefit of the listing client.  However, there are those agents who have sold homes through Public Open Houses and believe they are another avenue to sell homes.  I have to admit that my success rate over the years was near the national average success rate of 3-5% until I decided to start holding "Proactive Open Houses".  There are a number of ingredients that go into having "Proactive Open Houses".  My proactive Open Houses have been much more successful!!!!

1. Send out about 100 Open House postcard invitations to the immediate surrounding area.  These "Open House Premiere" invitation postcards invite the neighbors to come to a premiere a half hour before it is open to the public.  I always mention that "this is your chance to help choose your new neighbors"

2. Use the internet, Craigslist, Trulia,  Postlets, MLSPulse, Zillow, Listingbook etc.....

3. See The Signs--- Set out as many Open House signs as possible to draw attention to it.  Balloons filled with helium are also a good way to attract attention so attach them to the signs. 

4. Piggyback on local events---If there is church getting out, a parade ending up or a busy supermarket then place Open House signs from them to your Open House.

5. Call Arounds---call as many of the neighbors as possible to personally invite them to the "Open House Premiere"

6. Traffic, traffic, traffic---if there is a busy traffic pattern then that is a good reason to try Open Houses at different times and on different days.

I'm sure that there are other great ideas on Open Houses and I'd be more than happy to hear some. God Bless and Happy Selling!

Posted by

Marvin BeninsonOur Clermont, FL.Greater Orlando team is called The House To Home Realty Group.  Our office is located in Clermont, FL. 34711 and we cover The Greater Orlando/Clermont areas.  Visit us at HomesinGreaterOrlando

My team, The Beninson Associates covers the Western Ct area.  Our office is in Ridgefield and we cover Bethel, Brookfield, Danbury, New Fairfield, Newtown,Redding, Ridgefield and Western Ct generally.  Visit us at  to Search for Homes 

Call me for any questions on Short Sales and Foreclosures or Real estate in general in Ct or around the world 352 404-6722 or 203 733-0147.  We also specialize in 55+ communities in FL. and CT.



Comments (4)

Stanley Stepak
Howard Hanna - Avon Lake, OH - Avon Lake, OH
Realtor - Avon Lake, Avon, Bay Village, Westlake,


Sep 03, 2010 04:59 PM
Mary Macy
Top Agents Atlanta Metro - Roswell, GA
Top Agents Atlanta Metro

Great Post, congratulations on a great open house to do list.

Sep 03, 2010 04:59 PM
Marvin Beninson
Keller Williams Realty - Danbury, CT
Grtr Danbury/Ridgefield, CT + Grtr Orlando. FL.


I couldn't have said it any better!!!


Thank you

Sep 03, 2010 05:29 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

#5 --Call arounds. I do this on new listings, too, to see if the neighbors have any prospects for me.

Sep 05, 2010 09:54 AM