Often times when a Real Estate market heads south it is normally because of a much needed correction from escalated appreciations. When supply is low and demand is high, Property sellers are able to mark up the property price well above 16% of the normal median. In Boise, Idaho we had a 4% jump in Price Growth from 2003 to 2004 and a 16% jump from 2004 to 2005.
2006 was the start of our correction falling 6% from 2005. Our first quarter's statistics show our market falling an additional 6% from 2006 and another 8% for the second quarter. Boise Housing Reports
Most Champion agents refer back to what I call "The Basics". When our market tightens switching from a sellers market to a buyers market our buyers become a lot more confident with the abundance in choices and our sellers become a lot pickier towards who will market their property; your basics will keep you on the front line. Remembering the fundamentals of your business as it once was when you were just out of school waiting on your license eager to talk to a buyer or seller about property, treating every person as if they where the only person in the world who could or would do business with you. "Those are your basics"
What I'm saying is this: Your basics should remind you that your clients impression is everything and if you destroy that by thinking your next client is around the corner so you don't have to work so hard on a sale, you may find yourself as many agents have in Boise, looking for another job and/or subbing careers to make ends meet. A Champion agent can jump back to basics and treat their 100th client as if they are client number 1.
How many of you are Champion agents or know a Champion agent?
If you do not know whether or not you are a Champion agent I suggest you pick up this book, "The Champion Real Estate Agent" by Dirk Zeller. This was my first book out of school and it has opened my eyes to a lot of the mistakes new and old agents make all the time regarding how to treat their business and their clients.
I've had to pick up my book a few times for a smack on the hand as a reminder on how I treat my business.
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