Do You Suffer From BSOS?

Education & Training with Silver Lining Workshops

While I was posting a blog this morning on Active Rain I mentioned BSOS..Bright Shiny Object Syndrome. It is a crippling disease that strikes REALTORS when least expected. There you sit in your office wanting to do something productive like prospecting and along comes a Tweet, Email, Text , Face Book, Internet Joke, You Tube Video, New Apps for your smart phone, Ipads to figure out, Webinar, etc. They all just lay in wait wanting to distract you from the task at hand. More and more I think back to my old school real estate trainers that were horrified at the prospect of agents playing solitaire on their computers during floor time. Yes sometimes I too long for the good old days. Today there are more Internet and device distractions than ever before in our industry. So how do you get back to the task that you really don't want to do? As a trainer I suggest you think about qualifying your replies to all this distraction with a grading system not necessarily in this order but here are some suggestions: 

  • A. Emergency Must Respond Immediately: Transactional Emergency, New Lead, Past Client, Listing Appointment, Qualified Buyer Showing, Family Disaster.
  • B. TO DO List: Blogging, Preparing Video Tours of Your Market, Listings, or Yourself to post on You Tube. Attending Education Events to better assist you in your career development including new technology.
  • C. Those Annoying Must Do's: Preparing Marketing Materials for Your Listings, Writing Ads, Attending and participating in REALTOR events like Caravan and meetings.  Attending to day to day activities like inspections.
  • D. The I Don;t Want To Do's: Calling Past Clients and Looking for New Ones.
  • E. Everything Else That Makes Me Chase Bright Shiny Objects Instead of Working

I would love to open dialog's with you all to see how your list would look. Once you write them down in your order of priority and then think back to last week and month to see how many of your actions match your priorities followed by a look at your production. I bet you will find that the business is not slow....we are! There is no known cure for BSOS just like other addictions it can only be managed. Here's to a speedy recovery to all those that suffer. Call me if you need an Intervention...or a poke in the nose which is often the only thing that gets my attention.

Comments (5)

Chris Canfield
Coldwell Banker Residential Brokerage - Tucson, AZ
Homes for Sale in Oro Valley and Tucson, Arizona

Hi C.J.  Thanks for the Bright Shiny Object to distract me from the CMA I am supposed to be doing (comps aren't easy to find on this one--so I am easily distracted).  Sometimes we have to just shut down every other window on the computer to get a job done (including e-mail).  Too bad we can't just turn off the computer completely somedays (I shutter at the thought).  Good luck holding back the distractions!!

Sep 05, 2010 05:41 AM
Rob & Jeannie Steward - Realtors®
RE/MAX Advantage - Nashville, TN
We Work TWICE As Hard For You! - Ashton Group


Thanks for bringing this to our attention! I didn't realize this syndrome had a name. Maybe there is a 12 step group for this?    ;)

Sep 05, 2010 05:42 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

HAHA! It's VERY easy to get distracted. I schedule in time to check and participate in SM sites -- because presence and contributions ARE marketing. But you're right - there is a danger of bleedover to time wasters - and from there, bleed out! :)

Sep 05, 2010 05:43 AM
Valerie Duncan Stewart
(Metro First Realty) - Oklahoma City, OK
Real Estate Agent-Broker, OKC, OK

Happy Holidays C.J.

Well I am guilty of BSOS for sure. I need to get my video up of my listing and here I sit reading AR blogs. Thanks for reminding me of the work that needs to be done! :D

Sep 05, 2010 06:17 AM
C.J. Johnson
Silver Lining Workshops - Tehachapi, CA

Rob & Jeannie: A 12 Step program, what a great idea.  Like my friends at AA Step 1 is to admit we are powerless over our addiction.  I bet many more could be applied in the exact same fashion.

Candice: Never heard the term bleedover but I sure will use it now, thanks.

Chris: There are some great videos on You Tube that show folks destroying their computers.  Oops BSOS strikes again I am looking at funny You Tube videos.  See it is a cunning disease.

Valerie:  Go post that video but don't quit reading or contributing to blogs just do it before or after you complete your tasks. 

Sep 05, 2010 06:27 AM