Having your websites found through the search engines is great. However, if buyers and sellers can easily find you, so can telemarketers from internet marketing companies. These companies are online marketing companies. Did you read that correctly? Online marketing! If they are so wonderful, they would probably use their epic marketing skills to find you online. Or better yet, you would find them. I'm immune to these hacks and now, instead of hanging up on them, I just play along and act like I don't have a clue.
I just received a phone call from http://www.netbiz.com
A very nice young lady just called me and asked if I was still in real estate. I confirmed that I was and here's how the conversation played out....
NetBiz Girl: Great, I work for Google and we are looking to promote one Realtor in the Austin area. Are you interested in participating?
Me: You work for Google? How's the weather in Mountain View, Cali?
NetBiz Girl: Well, actually I live in Oregon.
Me: But your checks have a Mountain View address, right?
NetBiz Girl: No, I actually get paid by NetBiz, but we work with Google. We own the page and top spot for Austin Real Estate on the Google search results.
Me: Really? That's awesome! How can I buy a Google page? Am I going to be promoted on your page for Austin Real Estate?
NetBiz Girl: *smelling blood* We are only looking to promote one agent for our "Austin Real Estate" page. For only $700, you can be #1 in the sponsored links for "austin real estate!"
Me: I've heard of that before, you pay per visitor and pay a fee, right?
NetBiz Girl: You're talking about pay per click. No, this is different. We guarantee you the #1 position b/c we own it and you just pay a flat monthly fee.
Me: So do you guarantee me visitors?
NetBiz girl: No, there's no way to find out how many visitors search for your keyword or click your link, but my co-workers at Google say "Austin Real Estate" is a highly searched keyword.
Me: Please tell me again, how does a company go about buying a page from Google? You work for them so you must have the inside scoop. If Google is selling keyword pages, do you think that will undermine Google's main revenue stream which is Google AdWords?
NetBiz Girl: Um, um, well, we just buy the page and offer it to Realtors.
Me: You're checks are not signed by Larry Page and Sergie Brin, are they?
NetBiz Girl: What? Who's Larry?
Who's Larry? Classic! You can't make this stuff up people! She never did tell me how they go about buying pages or how Google was compensated. This conversation when on and on. She finally got frustrated, told me to have a nice day, and hung up. Did she really mean for me to have a nice day? I'd like to think so :)
I just kept asking her questions that her objection handling script did not cover. Lies, lies, tell me sweet little lies...... her a few facts for the record...
- She does not work for Google, just a hack company buying keywords on Google and reselling them to naive Realtors at a inflated price.
- Google makes money selling keywords and keyword phrases. If Google's customers got wind of them selling guaranteed #1 positions (or pages as NetBiz Girl would put it), Google's stock price would drop to single digits after the next earnings report.
- Netbiz is a ethically and morally changelled company. So all you suckers out there looking for the "Golden Ticket:" YOU'VE BEEN WARNED!
It's not only NetBiz, there are hundreds of thousands of companies who use the telephone to sell you "out of this world" online marketing campaigns. Never, ever buy anything from a telemarketer claiming to boost your rankings, guarantee you a position, or promote your website in any way. Infective at the least, flat out unethical at worst (NetBiz). If you sign up, they'll cash your check the same!
The best companies out there, such as realestatewebmasters.com, never make cold calls. They are too busy driving traffic to their clients sites and handling tons of referral business.