Will Apogee South Beach Condo Be All That You Desire?

By
Real Estate Agent with One Sotheby's International Realty- Miami Beach Real Estate

Apogee South Beach

Apogee South Beach

The Related Group's Apogee South Beach in the sexy SoFi neighborhood of South Beach marketing slogan is "More than you need. All that you desire." It seems that Related seems to "need" to net a little more out of the crown jewel of the developer's portfolio.

According to the Miami Herald:

Dellacasa, a maker of kitchen and bathroom cabinets, sued developer Related Group and the project's general contractor John Moriarity & Associates, claiming they sought to steal its designs and oust the company in order to ``replace it with a cheaper, low-end contractor.''

Kevin says: This has got to be a tad bit mortifying for the Related Group who has touted the luxury condominium to be the "very best of the best."

I'm sure that the buyers who trusted the developer's promise to deliver the very finest in condominium living will be "checking the labels" on all the finishes making sure that what was promised is delivered.

Apogee South Beach is slated for completion in December.

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Rainmaker
338,542
Gary Bolen
McCall Realty - South Lake Tahoe, CA
CRS - Lake Tahoe Real Estate Information

Sometimes the very best of the very best is not what it appears. I remember once someone gave me a fake Rolex President that looked exactly like a Rolex President. I threw it out of a car window near Lake Travis in Austin. Was a great gesture, I thought. The person riding with me asked why I did that? "Nobody would ever know," they said. "I would", I said, "it's a fake." We all like and want the real thing. And especially the market you and us are in.

 

Aug 24, 2007 01:18 PM #1
Rainmaker
61,464
Kevin Tomlinson
One Sotheby's International Realty- Miami Beach Real Estate - Miami Beach, FL
Miami Beach Real Estate

Hey Gary!

They tarnished their own crown a bit.  I hope they feel it was worth it!

Aug 24, 2007 01:30 PM #2
Rainmaker
223,300
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL
All I have to say is OUCH!!
Aug 24, 2007 01:37 PM #3
Rainmaker
61,464
Kevin Tomlinson
One Sotheby's International Realty- Miami Beach Real Estate - Miami Beach, FL
Miami Beach Real Estate

No?  lol!

Aug 24, 2007 01:44 PM #4
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
I agree with Ines! OUCH!
Aug 24, 2007 01:55 PM #5
Rainer
6,627
Lipe Medeiros
www.thesofigroup.com - Douglas Elliman Real Estate - Miami Beach, FL
South Beach Luxury Real Estate

Hi Kevin,

 I read the article and called "my sources" at Related who mentioned that after installing some of the cabinets (Apogee was scheduled to start closing in September), they felt that the quality was not as good as they wanted and they would not compromise the quality of the building, therefore they were dropping Della Casa and finding another (Italian) company.

From what I learned, all the TOP kitchen manufactures in Italy are flying in to Miami this week (can you imagine, breaking their sacred August vacation!!) to bid on the job and that the quality will be the same or even better than shown at the sales center. Knowing several high profile clients who bought there and how Related wants Apogee to be their "Showcase" in terms of finishes and luxuriousness, I don't think they will drop the ball here. This change will mean that closings will now start only in December (if lucky).

We should also note that Continuum II Initially had Della Casa cabinets and later replaced them with a much cheaper copy, but developer Ian Bruce Eichner of Continuum really does not seem to care about what others say about his poor finishes (every owner I know at Continuum complains about it), Jorge Perez does care for his reputation and more so at Apogee, where his partner will live at the west facing, $25MM PH.

Aug 26, 2007 08:48 AM #6
Rainmaker
61,464
Kevin Tomlinson
One Sotheby's International Realty- Miami Beach Real Estate - Miami Beach, FL
Miami Beach Real Estate

Lipe

Yes, I'm very aware of who bought all three of the PH's but the "reasoning" that Related gave you doesn't make sense.  The Dellacasa cabs were "good enough" to promote them and then to "spin" the story to say that the Dellacasa product was "not up to par" seems a bit "convenient" no?

If Jorge and Related "cared" so much about their reputation, how could they take $1M from the city of Miami to create workforce housing only to turn around and sell them to their pool of wealthy speculators.  If they were as honorable as you say, they would have returned the money to the city.

Further, I know Tom Daly's apartment, even in the event Related was/is choosing a "cheaper cabinet", would not be outfitted with the same "inferior cabinets."

Remember Related is not Mother Theresa.

Aug 26, 2007 09:59 AM #7
Rainer
6,627
Lipe Medeiros
www.thesofigroup.com - Douglas Elliman Real Estate - Miami Beach, FL
South Beach Luxury Real Estate

Kevin...Related is DEFINITELY NOT Mother Theresa, I never said that and would never do it.

Even though I work for Related Cervera (affiliated with Related), I am happy to have my freedom of speech (and opinions) when it comes to their products or to the whole market. Sometimes they have products that are, in my opinion "overpriced", "too hyped" or just plain "not good enough" in my judgement, but I believe Apogee is not one of those.

My point in regards to their reputation is specifically focused on Apogee and no other building or issue that Related has had in the past. I don't think that they will let their reputation be affected by delivering the units at Apogee with a kitchen inferior to the one shown at the sales center. I think that whatever their problem with Dellacasa is (which may sound, from knowing the industry, that Related is trying to get an extra buck here), they will replace it with another TOP-OF-THE-LINE manufacturer because they have too many high profile costumers who bought at Apogee. Not only the celebrities, but high net-worth individuals that will not be fooled or that Related and Jorge would not like to under-deliver on their promise.

Maybe, if the article didn't appear on the Miami Herald, they would get by with an unbranded "cheaper" copy, but not now...too many people have their eyes on this issue now.

BTW... one day (soon) we should meet...you are knowledgeable, have very high standards and praise great ethics (not too easy in Miami...lol)...besides having a great blog and a tremendous web presence.

B-good 

Aug 26, 2007 10:37 AM #8
Rainmaker
24,242
Juan Leal
Douglas Elliman - Miami Beach, FL
Miami South Beach Real Estate

This is not the First time I hear Related trying to cut corners.

LOFT DOWNTOWN... no parking

ONE MIAMI .... parking garage floors "unsealed or painted" making extreme amount of dust, problems that the assoc had to take over

If they have done it before why not now and just spin

Aug 28, 2007 04:00 AM #9
Rainmaker
61,464
Kevin Tomlinson
One Sotheby's International Realty- Miami Beach Real Estate - Miami Beach, FL
Miami Beach Real Estate

Interesting!

 

Thanks for the info

Aug 29, 2007 07:40 AM #10
Anonymous
Anonymous
Hello
Dec 07, 2007 03:36 AM #11
Rainer
85,841
Rick Tourgee
Robert Paul Properties, Inc. - Provincetown, MA
Provincetown and Cape Cod
Wow!!  As they said above......ouch!
Dec 07, 2007 03:40 AM #12
Anonymous
Anonymous

KSF kitchens is now supplying the kitchens for Apogee. They are the "KFC" of the kitchen business....you can read into this what you want. I doubt however the Apogee buyer's are looking for "finger lickin good" kitchens. KSF purpotedly bought the kitchens from Penta. As of last week Related said no kitchens at the job-site. Not sure how they intend to get a TCO by December if not a single kitchen on site yet.  

KSF is the same company that Continuum II used and Eichner now trying to get moneys back from KSF's bonding company for shabby cabinets falling apart and off the walls.

On other projects Related using Ital/Euro kitchens ( name always changing since owner filed bankruptcy a few times) . Their kitchens come from Hialeah and China... as per their installers who claims they have to change lables when they deliver to the job-site-----go figure.

Buyers need to get smart if they want out and start sending out subpoenas for depos and discovery coming out of the other lawsuits. 

Related is baiting and switching on them and it is time it all came out.  

  Informed.

 

Dec 07, 2007 03:55 AM #13
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Rainmaker
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Kevin Tomlinson

Miami Beach Real Estate
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