The Mall Kiosk: Modern Floor Duty...

By
Real Estate Sales Representative with for real estate results in the Tri-Cities.

Before the Internet it was common for a real estate office to have a duty REALTOR® ready to help you when you walked in. This was called floor duty.

Today this has all but disappeared although many offices are located in high traffic areas and continue to display homes for sale in a window.  Whether there is much walk-in business from this or not I’m uncertain.

While my brokerage, Prudential Sterling Realty (PSR), is not on a high traffic course, it is located conveniently just one block from a multi modal transit hub and offers plenty of free parking, but we get very few walk-in’s.

Instead PSR has a mall kiosk in a prime location close to a busy entrance/exit. This means that PSR REALTORS® can engage people on their way in if they are not in a hurry, or on their way out when they’ve finished shopping. So we are trying hard not to interfere with the primary purpose for which people are in the mall in the first place.

The kiosk is where all PSR REALTORS® can display their listings for everyone to see; Sellers really like this added exposure.

They also like it when we can pull up a listing for them on the computer at the kiosk, and it offers a convenient location for those without the Internet to pick up the local real estate paper.

There are currently 20 PSR REALTORS® in a rotation with shifts (modern floor duty) ranging from between 105 minutes to 150 minutes. This gives me 2 shifts each week and with taxes costs me under $250 monthly; one deal in a year and the kiosk bill is paid.

It’s a great way of engaging the public, getting appointments and gaining new prospects.

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  1. Dan Edward Phillips 09/13/2010 02:55 AM
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Rainmaker
241,453
Dan Rochon
Greetings Virginia - Keller Williams Realty - Alexandria, VA
Top Realtor in Northern Virginia

Love the idea!  Thanks for sharing.

Sep 06, 2010 08:19 PM #1
Rainmaker
179,718
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

You're welcome Dan and Traci.

So what exactly was it that you loved about the idea?

Sep 06, 2010 08:26 PM #2
Rainmaker
638,444
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

A kiosk is a great idea, John! We still get a few walk-ins at our office.

Sep 06, 2010 08:28 PM #3
Rainmaker
179,718
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

Maria: I guess "few" is the operative word!

Thanks for your comment Maria.

Sep 06, 2010 08:35 PM #4
Rainer
54,682
Gayla Worrell
Windermere Real Estate/Everett, Inc. - Everett, WA
Real Estate Webworks

I've seen several kiosk like this in malls and thought it was a great idea!  If "floor duty" was hanging at the mall, I might sign up more often!

Sep 06, 2010 08:45 PM #5
Rainmaker
179,718
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

Gayla: Labour (Labor) Day Monday I had the last scheduled shift and the place was humming.

There are times however when it is quite slow "hanging at the mall" but there is always something to do.

Come hang out here anytime Gayla!

Sep 06, 2010 08:52 PM #6
Rainmaker
724,212
Dan Edward Phillips
Dan Edward Phillips, Humboldt and Del Norte Counties, CA - Eureka, CA
Humboldt and Del Norte Counties, CA

Good Morning John, it sounds like an excellent idea, the location is ideal.

Sep 06, 2010 10:29 PM #7
Rainmaker
5,892,604
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Best wishes for great success at the mall. All of us need to be out and networking all of the time.

  Blooming for Maryland home buyers.

Sep 06, 2010 11:08 PM #8
Rainmaker
1,230,687
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Good morning, John, even though is probably still nighttime for you.  Good idea and great exposure over the long term.  I have never worked for a company that had a kiosk, but I like the idea.  Guess Erie is small enough that we have walk-ins at most offices.

Sep 07, 2010 12:03 AM #9
Rainmaker
179,718
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

Dan: I appreciate you commenting.

Roy: Networking person to person has it's own advantages over social networking. Thanks for the reminder.

Mary: Erie must have several larger malls where a kiosk could be set up. I'd be suprised, but are you saying walk-in's are still common Mary?

Have a great week.

Sep 07, 2010 04:45 AM #10
Rainer
125,191
Not In Real Estate Any Longer
Autaugaville, AL

Hi John,

My first brokerage in Fergus was right downtown, but getting walk-ins were few and far between.

Peak is located in a industrial plaza, so not having walk-ins was no surprise and I've only been at Team for a short while, so I couldn't tell you how they do - they are on a busy street not far from the downtown area.

In the Stone Road Plaza in Guelph I can remember a real estate kiosk. I don't know if it's still there or not, but I do know that everytime I walked through no one was working it. It just had pictures of their houses for sale posted. Didn't make sense to me not to have it manned.

Sep 07, 2010 06:57 AM #11
Ambassador
560,167
Peter Pfann @ eXp Realty Pfanntastic Properties in Victoria, Since 1986.
eXp Realty, Victoria BC www.pfanntastic.com - Victoria, BC
Talk To or Text Peter 250-213-9490

HI John,

the kiosk model was original to Realty World, way back when, and they cornered the arket at the time, until recently we had a kiosk in one of our malls in Victoria, but it was mostly lack of realtor involvement, that forced out little company to give it up.

the concept to meet people where they show and chat about real estate is great, and power to you for making it work for you....

Happy Selling.

Sep 07, 2010 08:44 AM #12
Rainmaker
179,718
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

Pam: Thanks for the interesting observations from your own experience. I can't understand either why anyone would have a real estate kiosk and not man it.

I hope you're hanging in there Pam.

Peter and Linda: This information in your comments is probably not widely known so thank you.

We can do all of the branding and advertising we want but there is nothing quite like being out front meeting people.

No Pfann puns this time :-J

Just as a general afterthought, I purchased my first home in 1976 from a developer at a mall kiosk in the Appleby Mall in Burlington, Ontario. It was a 3 bedroom townhome with a full unfinished basement and garage and at that time cost me $44,000.

Sep 07, 2010 02:00 PM #13
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Rainmaker
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John Grasty

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