Before the Internet it was common for a real estate office to have a duty REALTOR® ready to help you when you walked in. This was called floor duty.
Today this has all but disappeared although many offices are located in high traffic areas and continue to display homes for sale in a window. Whether there is much walk-in business from this or not I’m uncertain.
While my brokerage, Prudential Sterling Realty (PSR), is not on a high traffic course, it is located conveniently just one block from a multi modal transit hub and offers plenty of free parking, but we get very few walk-in’s.
Instead PSR has a mall kiosk in a prime location close to a busy entrance/exit. This means that PSR REALTORS® can engage people on their way in if they are not in a hurry, or on their way out when they’ve finished shopping. So we are trying hard not to interfere with the primary purpose for which people are in the mall in the first place.
The kiosk is where all PSR REALTORS® can display their listings for everyone to see; Sellers really like this added exposure.
They also like it when we can pull up a listing for them on the computer at the kiosk, and it offers a convenient location for those without the Internet to pick up the local real estate paper.
There are currently 20 PSR REALTORS® in a rotation with shifts (modern floor duty) ranging from between 105 minutes to 150 minutes. This gives me 2 shifts each week and with taxes costs me under $250 monthly; one deal in a year and the kiosk bill is paid.
It’s a great way of engaging the public, getting appointments and gaining new prospects.