More Marketing.........

Real Estate Agent with Meybohm Realtors
Once you get the lead, what do you say?"

OK! So a prospect calls your "RECORDED INFO" line and you're sent the lead. Here's where the rubber meets the road. If you open things up "the right way" prospects will love you. If you don't... they won't. It's as simple as that!

So how do you open thing up "the right way?" Well, here's an unbelievably simple, yet POWERFUL follow-up script!

A Realtor of ours does it this way. He calls back and says:

"Hello this is Jim Miller with XYZ Realty. A few minutes ago you called my recorded information line and listened to some information about the home on Elm Street that we're advertising in the homes magazine. 

I know you weren't expecting me to call you back, but there's a couple reasons I wanted to touch base with you. First, I wanted to thank you for calling about that particular home. I appreciate your interest. It's such a beautiful home. But the second reason is I was hoping to tell you a little bit more about the home, because in the 30-45 second recording I couldn't really tell you all that much about it - and it's such a beautiful home! 

Would it be OK if I told you a little bit more about it?"

He does four things with this approach that work in just about any setting. First, he identifies with them. Second, he appreciates them. Third, he demonstrates he wants to serve. Fourth, he is respectful and asks permission to continue. If they don't want him to, he ends the conversation. If they want him to continue, he starts building rapport!

How well does this work?


Our agent tells us, out of a hundred calls, he gets 99% of the callers to talk with him and begin a rapport building dialog!

Is it effective?

Well, last year he made over $250,000 using this! The year before he made about $75,000. You be the judge... is it effective? I'd say so! But then again, I'm biased.

So there you have it! That's how simple and easy it can be to open up the lines of communication between you and your prospect. Best of luck to you and...

Comments (8)

Duane Hosek
Coldwell Banker - Lewis-Kirkeby-Hall - Rapid City, SD

Now THAT's a blog..............thanks for sharing Marilyn

duane hosek in the black hills of south dakota

Aug 24, 2007 07:10 PM
Todd and Danielle Millar
Glenn Simon Inc. - Edmonton, AB
Nineteen years of excellence!
That's great Marilyn. We are constantly on the phone and returning calls, we will give this a try.
Aug 24, 2007 07:13 PM
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services
That is a great blog post and stuff agents can use right away. Katerina
Aug 24, 2007 07:29 PM
Mario Villagran
U.S. Spaces - Burbank, CA
MBA, Realtor
Marilyn, I'll have to try this approach. Thank you for sharing.
Aug 24, 2007 07:37 PM
Ricardo Bueno
Diverse Solutions - Los Angeles, CA
This is an excellent approach! Thanks for sharing it. 
Aug 24, 2007 11:07 PM
Lisa Spalding
Casa Latino Four Corners, REALTOR, CDPE - Longwood, FL
I look forward to putting this info to use!  Thanks!
Aug 24, 2007 11:58 PM
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
This sounds pretty much like the Proquest script.  I have used this script, with mixed results. Not everyone is pleased to be called after contacting a 24/7 hotline.
Aug 25, 2007 12:00 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

We invite you back to ActiveRain in the year 2016!

  Much has changed since your last visit.  We would welcome your return.

Jul 31, 2016 08:08 AM