In 2008 around 27% of households were participating in the online community this figure went to a staggering 43% in 2009. These sites include Facebook, MySpace and Linkedin, according to a survey of 10,000 households that appeared in The Consumer Barometer.
The possibility of interacting with family, friends and celebrities is the reason most networkers log at least once a day on sites like Twitter. While most users log at home some do it at work and around 10% connect through their phone.
The participation is increasing in all the different groups of society, those 33 and over went from 6% to 19% in only one year. Social media is not only here to stay, and it has become an integral part of our personal and professional lives. These are powerful tools that are becoming essential part of any successful marketing strategy.
The importance of establishing online communities in which colleagues can interact freely, discuss and debate the different issues around their industry and services are undoubtedly one of the best ways to increase the possibilities of your brand on the market.
According to The Consumer Barometer the most popular site is Facebook, used by 78% of online households, followed by MySpace (42%), LinkedIn (17%) and Twitter (10%).
So, how can we use this to or advantage? Undoubtedly in today's market it has become imperative to have a presence on the Internet. Your webpage has to be updated frequently or it will simply stay out of the radar of search engines. You will need to have as much information available as possible to attract your consumers to your site, and one way of attracting consumers is to have a blog in which you place information concerning your business at least once a week. Also you blog needs to have calls to action and the possibility of users to subscribe to it.
If you are a realtor your website Unified reference link (URL) should appear in your business card, and in all your advertisements including the yard sign. You should have a mobile website that allows your user to access all your listings from their cell phone, and at the same time captures their phone number becoming one of your prospects from the moment they start browsing.
For your entire Internet marketing needs you can contact our specialists at (305) 331 8960 or visit our website.