How to be a Social (Media) Butterfly on Facebook

Real Estate Broker/Owner with Austin Texas Homes, LLC 453249

With the advent of Facebook as a keeping-in-touch tool for (just about) everyone over the past year or two, I am often surprised by how much my friends and acquaintances remember about my status updates and my life in general.  It often serves as a conversational shortcut, keeping me from the necessity of catching everyone up on what I’ve been doing, even when I haven’t seen them in months.

Conversely, I think some people expect me to pay attention to each of their updates.  Herein lies the challenge.  :)

“I don’t know if you saw it on Facebook or not, but we’re expecting another baby.”

“You probably already know this from Facebook, but I quit my job.”


And so on.


Well, frankly, I haven’t always done a terrific job of keeping up on news from my friends and family on Facebook in the past, but I found a way to change that, and I wanted to share it with you.

As with most things that are worth doing in the social media world, this is a little bit time-consuming to do on a regular basis, but I can assure you that it’s worth the time if you take a few minutes each day or even weekly to spend on this technique.

Before I give you this tip, I guess I should take a minute to explain that “EdgeRank” is the algorithm that Facebook uses to determine who shows up in your “News Feed”, which is the default page that you see when you first log in to the network.  This is dependent on three distinct (and somewhat complex) factors; for a full explanation, you can see a terrific article on Techcrunch here.

So, how can you easily manage to interact with a large number of people while still paying attention to their updates (i.e. taking this out of Facebook’s hands and controlling it yourself)?

First, in the upper left hand corner of the page, click on “Friends”:

facebook screen shot

After that, click on “Status Updates”:

As you might well imagine, this page will display ALL status updates for ALL of your friends.

This is a great place to scan updates quickly to see what your friends are up to, and to interact with them.

My only caveat about doing rapid-fire responses on this page is to be prepared for the onslaught of replies.  You might consider changing your Facebook settings so that you won’t have to deal with emails from that.  Just a suggestion.  :)

I hope this is helpful.  I found that it expanded my Facebook horizons quite a bit, rather than depending on their news feed algorithm.

If you have any questions, let me know.  Also, we provide coaching on this stuff and we can help you to develop a solid marketing strategy for your business.

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If you're looking for a home in the Austin area, you can also visit my primary website at  Thanks!


Re-Blogged 4 times:

Re-Blogged By Re-Blogged At
  1. D B 09/09/2010 02:27 AM
  2. Stanley Stepak 09/13/2010 03:15 PM
  3. Mott Marvin Kornicki 09/18/2010 05:39 PM
  4. Christine Pappas - REALTOR® 09/25/2010 12:02 PM
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Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Bruce - I am always happy to help you, my friend.  :)

John - NO ONE understands the NFL passer ratings, not even the guy who invented the formula.  :)

Melissa - It is brand-new, and I have a new site that I'll be sharing on Monday which is related.  Keep an eye out!


Sep 09, 2010 06:12 AM #51
Virginia OnullConnor
Realtor®, Photographer, Artist - Temecula, CA
Realtor - Temecula, Anza, SoCal

Jason, not often I get tagged NOT knowing something about social media, but ya got me! Thanks for the tip!

Sep 09, 2010 06:34 AM #52
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

I stumbled in to this recently and saw a bunch of stuff I had been missing.

Sep 09, 2010 06:44 AM #53
Susan Gaieski
Water Pointe Realty Group - Jupiter, FL
Director for Social Media & Technology

Jason Yet again another great tip I've missed and now know how to do and what to do..thx

Sep 09, 2010 07:04 AM #54
Lesley Wagstaff
Re/Max Results Realty in Vancouver, BC - Coquitlam, BC
For Real Estate and Mortgages

You know it really is great to spend the time checking up on Facebook daily.  It is always great when you can talk to someone and say "Congratualtion on the promotion" Before they tell you.  They really consider it special that you remember.  I try to go on twice a day and check out all the action.  It just becomes a habit, like anything else in business.  We are just learning to broaden our horizons.

Sep 09, 2010 07:16 AM #55
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Being too social, hogging the spotlight, trying to be funny, humorous or just too front and center with post after post. Hmmm, that is not going to win friends, influence anyone to follow. They will wish they had not befriended you.

Sep 09, 2010 07:42 AM #56
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

The status updates are such a great shortcut Jason.

Sep 09, 2010 09:22 AM #57
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Andrew - I agree that would be an inadvisable strategy, and I am not advocating that here.  The method outlined here will allow you to keep up with more people and their personal news - that's it.  No hidden agendas.

Sep 09, 2010 10:13 AM #58
Bruce Swedal
Denver, CO
Denver Real Estate

Still trying to dial in facebook and decide how beneficial it would be business wise.


Sep 09, 2010 11:57 AM #59
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Jason...Guess I need to flap my butterfly wings a bit more often.  I spend very little time on FB and rarely do anything other than an occasional comment.  I don't even have little ones (pups don't count like children) at home anymore and so I'm always amazed how much you younger parents are able to do.

The Dudess

Sep 09, 2010 12:43 PM #60
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

It is hard to work on all of this.  Thanks for the tip.


BTW - I like your new banner.

Sep 09, 2010 05:37 PM #61
Michael Delaware
North Sky Realty LLC - Battle Creek, MI

Thanks Jason.  Very simple tip that helps keep things in order on FB.  It gets crazy when yo have hundreds of friends.

Sep 11, 2010 02:39 AM #62
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Thanks Jason, I am on Facebook, but not nearly maximizing its value...

Sep 13, 2010 09:13 AM #63
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Jason ~  Thanks for this information!  It will help me to spend less time trying to figure out what my friends have going on! 

Sep 13, 2010 03:34 PM #64
Dawn Grasty
Prudential YSU Realty - Durham, NC
Durham NC Real Estate

Oh my! I had no idea that function existed! I have missed some pretty "big" news in the FB arena, but NO MORE! Thanks so much, and keep the tips coming! FB has been so good, but has given me many headaches too :-) I just need to hang out here more!

Sep 15, 2010 04:52 PM #65
Jark Krysinski *PREC (Personal Real Estate Corporation)

Jason, judging from the commentary on this post it's been a hit at least on this networking site.  Placing a comment, just like on AR, keeps us top of mind with our friends and acquaintences and, let's face it, showing that you read and care about your friends help you stand out from all those who just "broadcast" but never "feedback".  Appreciate the post. 

Jark Krysinski, REALTOR®, BA, ABR (Sept.)
REMAX Crest Realty Westside, 1428 W. 7th Ave., Van, BC, V6H 1C1.
DIRECT: 604.790.9945, OFFICE: 604.602.1111 x.147
TOLL FREE: 1.888.479.8999, FAX: 604.602.9191
Subscribe to "SOLDByJark's" Blog!

Sep 16, 2010 10:49 AM #66
Carla Dimond
CATARRA - Mountain View, CA
(Silicon Valley)

One of the best suggestions I have seen in a while thanks for sharing

Sep 18, 2010 06:00 PM #67
Kathy Honeycutt
Realty One Group Freedom - Travelers Rest, SC
Realtor/ Neighborhood Specialist

Great ideas, thanks for the suggestion!

Sep 24, 2010 07:38 AM #68
Lisa Ludlow Archer
Live Love Homes-Keller Williams, Charlotte, NC Ballantyne Area - Waxhaw, NC


as usual you are on top of things, thanks for sharing this one. I needed an easier way to look at everyone. I just "Happened" to see about JB's baby yesterday because facebook showed me. LOL

Have a great weekend.


Sep 25, 2010 03:40 PM #70
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Thanks for the tip Jason, I will go check it out when AR time is done.  As for the replies in your email, I use gmail, I set up a filter and all Facebook emails go into that folder.  Every day I go in and review them quickly for anything that I might want to review or notices.  Then I delete everything.  Keeps the inbox easier to manage.

Oct 12, 2010 02:16 PM #71
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Jason Crouch

Broker - Austin Texas Real Estate (512-796-7653)
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