This question is often asked when starting up your first website. The answer ... No, if your an agent and Yes, if your a brokerage or team. I firmly believe that agents should brand their photo and use it like a logo. But brokerages and teams need more.
Developing a logo can take tons of time and money so this is something you should seriously consider outsourcing in a cost effective fashion. We decided to use the folks at logodesignguru.com for our logo. They offer affordable packages and we had a really good idea of what we wanted before contacting them.
The final result is very similar to a sketch that we provided, but we were able to consider hundreds of other options and variations. The process saved us a lot of time and delivered a logo that we're very pleased to use.
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