The local market you are in, or your personal situation, may require that you employ all of the resources available in the sale of your home to meet your goals. There will be many local REALTORS® offering you “full service” real estate.
Depending on the particular broker you use, “full service” can mean different things.
If we were to ask several REALTORS® what exactly constitutes "full service" we would likely get many different answers that when compiled would eventually make a comprehensive list of services considered standard, including: advertising, contracts, disclosure, photography, marketing, negotiation, closing, post-sale services, etc.
So who is offering this generic thing called "full service", and how is it defined?
Answering this could help you distinguish a REALTOR® offering things not on that list, which add value to you as a potential client. As a part of the listing contract every Seller should receive a list of what is included. What would you think of a REALTOR® who doesn’t have such a list?
Where is the line drawn to distinguish a “full service” brokerage from one offering a scaled-down package and charging additional fees for other services (“fee for service”)?
This means that the real value of, appraisals, landscaping, painting, repairs, staging consultation and staging, surveys, videos, needs to be discussed, along with the value of the REALTORS® hyper local expertise itself.
While the services being offered to handle the sale of a home might be seen on the surface as identical in the marketplace, the delivery of those services to customers can also vary.
Amongst other things, my “full service” includes:
- Professional video and photography.
- Complimentary staging consultation provided by an Interior Designer.
- Exposure at Mall Kiosk.
So remember to ask a REALTOR®, “What exactly does your ‘full service’ include?”