How do you define "Full Service"?

Real Estate Sales Representative with for real estate results in the Tri-Cities.

The local market you are in, or your personal situation, may require that you employ all of the resources available in the sale of your home to meet your goals. There will be many local REALTORS® offering you “full service” real estate.

Depending on the particular broker you use, “full service” can mean different things.

If we were to ask several REALTORS® what exactly constitutes "full service" we would likely get many different answers that when compiled would eventually make a comprehensive list of services considered standard, including: advertising, contracts, disclosure, photography, marketing, negotiation, closing, post-sale services, etc.

So who is offering this generic thing called "full service", and how is it defined?

Answering this could help you distinguish a REALTOR® offering things not on that list, which add value to you as a potential client. As a part of the listing contract every Seller should receive a list of what is included. What would you think of a REALTOR® who doesn’t have such a list?

Where is the line drawn to distinguish a “full service” brokerage from one offering a scaled-down package and charging additional fees for other services (“fee for service”)?

This means that the real value of, appraisals, landscaping, painting, repairs, staging consultation and staging, surveys, videos, needs to be discussed, along with the value of the REALTORS® hyper local expertise itself. 

While the services being offered to handle the sale of a home might be seen on the surface as identical in the marketplace, the delivery of those services to customers can also vary.

Amongst other things, my “full service” includes:

 - Professional video and photography.

 - Complimentary staging consultation provided by an Interior Designer.

 - Exposure at Mall Kiosk.

So remember to ask a REALTOR®, “What exactly does your ‘full service’ include?”

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Dave Werth

Its called Clever Branding - but they don't know what it means.  LOL

Sep 08, 2010 04:18 PM #1
Anna Banana Kruchten Arizona's Top Banana!
HomeSmart Real Estate BR030809000 - Phoenix, AZ

John - wow it really depends on the level of service needed and the service fees.  I personally have clients that need a lot more service than most - including most and more of what you mentioned and they know it costs more to do so.  I also have clients that are on a bare bones budget in our area of the country with short sales and foreclosure and they don't need nor can afford the higher end - nor do they need it.

My sister lived in Toronto and Canada is so much different in practices than the US.  Good to see your post and get a feel for your area!

Sep 08, 2010 04:45 PM #2
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

Dave: What is "called Clever Branding"? Who is "they"? What is the "it" in they don't know what it means"?

Anna: It sounds like you offer a "fee for service" and a "full service". Do you provide clients with a list of "what to expect" on the listing contract?

Sep 08, 2010 05:42 PM #3
Claudette Millette
The Buyers' Counsel - Ashland, MA
Buyer, Broker - Metrowest Mass


So many agents provide only a minimum of service and have the mentality that they will not do: open houses, attend home inspections, etc. I think we need more of a list of "will dos" as opposed to "will not do."


Sep 09, 2010 12:34 AM #4
Brian Madigan
RE/MAX West Realty Inc., Brokerage (Toronto) - Toronto, ON
LL.B., Broker



You are quite right about the vagueness of the term. Really, who knows what that means?



Sep 09, 2010 01:01 AM #5
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

Claudette: I agree in large part. Does your listing contract list the expectations for a client?

Brian: I'm hearing Realtors and some Brokerages claiming to offer "full service" on their terms, when they clearly don't come close to the expectations of today's consumer.

Maybe we need to adopt a set of minimum standards like the building code?

Sep 09, 2010 05:21 PM #6
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John Grasty

Your Tri-cities REALTOR, neighbour and volunteer.
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