Advertising Compliance with your state laws. Blog #3

By
Real Estate Agent with Watson Realty Corp.
This is a sequel to my earlier post regarding advertising violations, as syndicated sites download incomplete or erroneous information. This is causing well intentioned agents to be guilty of not displaying broker information on their listings.

It can be said that the violators are few in numbers just as the majority of the production in real estate is performed by a small percentage of agents. Therefore, if 20% of the agents are doing 90% of the advertising and risking violations from internet websites who do not concern themselves with the integrity of the ad as it applies to state laws and standards, then they stand the chance of loosing the most.

*As syndication of your listing information grows by the day, so does your risk.

*Be careful as you sign up for new sites in hopes of giving your seller the edge on the competition.

*If you elect to share the information on other popular social networks, look into where they go from there. .

**Google the address

**Google your name and see what comes up

**Check and read the licensing agreement before you click “I agree”

**Print out the licensing agreement

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Rainmaker
1,478,261
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

Your comment made me come and read your post....

 

Sep 12, 2010 05:32 AM #1
Rainmaker
528,956
Ellen Dittman
Watson Realty Corp. - Middleburg, FL
#1 Stop for NE FLA-JAX/OP 904.535.1199 (TEXT OK) r

Thank you Maureen. We've got such a mess here with Postlets and Backpage especially.

Sep 12, 2010 05:58 AM #2
Rainmaker
1,478,261
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I looked at Backpage in my market.   Not a lot of listings and it looked like it was Postlets. I am  not going to add to other sites. Just those my company feeds to but I am  using RealBird... I guess I am.  Need to be careful.

Sep 12, 2010 07:32 AM #3
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Rainmaker
528,956

Ellen Dittman

#1 Stop for NE FLA-JAX/OP 904.535.1199 (TEXT OK) r
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