The Naked Truth about Listings!
This is a particularly timely article in todays market. As a listing agent as well as handling alot of buyers, I am used to "picking up leads" from my listings, but things have changed so it is my opinion your sellers are being done a dis-service with a minimal presentaion.
Linda Jamail Marshall,Broker,ABR,QSC,Realtor
Innerloop Houston,Texas
The Naked Truth about Listings!
As exclusive buyer agents, we get many calls and emails regarding properties and wondering why a listing is worded a certain way; or perhaps why certain key information seems to be left out. In general, if a key component of the home seems to be missing, it may be a detractor. Here are a few instances of red flags when Sarasota real estate listings are exposed:
* Listings with gorgeous interior photos, but not one shot of the backyard. Understand that if there is an expansive lake view, or a very private large yard, there will likely be a photo of it. That would be a strong selling point.
* Just the opposite- photos of the exterior, yard and community amenities, but nothing of the interior. Condition of the home may be worrisome.
* Only a few photos of the interior, and of seemingly random rooms – if the kitchen is upgraded and beautiful, there will be a photo of it – same with bathrooms. A listing agent will not leave out a gourmet kitchen, if it exists.
* “Cozy” and “well-loved” homes are usually small and probably in their original condition (no upgrades). This is not always bad, but just be aware.
* Exclamation points and capital letters do not ensure accuracy. If a listing proclaims “BEST DEAL IN SARASOTA!!!” it is not necessarily true. Same thing with “PRICED $100K UNDER APPRAISAL!!” If that is true, I can almost guarantee the appraisal was from 2005.
William C. True, Broker
ABR, ABRM, AHWD, BS, CIPS, CRB, CRS, e-PRO, GREEN, GRI, RSPS, SRES, TRC
Licensed Real Estate Broker
Licensed Mortgage Broker
Notary Public
True Real Estate
"Sarasota's Exclusive Buyer Agents"
Tel (941) 918-1956
Fax (941) 918-0416
william@truesarasota.com
www.TrueSarasota.com
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