Walking the Branding Walk...

Real Estate Sales Representative with for real estate results in the Tri-Cities.

I’ve read many posts about branding and left many comments, including asking, “What makes AR members unique?”

For instance, last week I commented: “What value does a logo or a gimmick or a tagline, add to a potential client?  These are the things which done properly can complement or supplement a brand, but aren't usually the brand itself!

As a result of this conundrum most REALTORS® (with a few exceptions) offer the same services that make our industry a commodity.

What seems to evade a majority of REALTORS® is the ability to offer something unique that adds value to potential clients. This is what distinguishes the successfully branded REALTOR®.

To have any credibility in this conversation I believe it is important for me to demonstrate the basis for some of my own branding.

Okay; so now it’s time to walk the walk.

I’ve built a distinct reputation as a “Homeowner Advocate” and became renowned for taking on the issues that really matter to homeowners.

This advocacy in support of consumer protection is a response towards an unprecedented magnitude of “victimized” homeowners, and I try to ensure my actions are a direct reflection of my character and ability to induce constructive change.

Twelve years ago, I cofounded the Coalition of Leaky Condominium Owners in BC after discovering I was a victim of inadequate housing practices. Since then, I’m a past president of Consumer Advocacy and Support for Homeowners Society, BC and currently serve on the advisory council of Canadians for Properly Built Homes.

From being actively involved in the industry, and promoting consumer protection, it's common for me to be referred to by others as an expert on issues of homeowner protection. It gives potential clients an added comfort level.

I regularly interact with my community, including offering public service seminars, and have an intimate understanding and knowledge of the concerns of consumers.

I’m commonly sought after for commentary by various media sources, asked for opinion in reviewing both legislation and regulations, and have a wealth of positive testimonials from homeowners around the Province expressing their appreciation for my assistance and expertise.

I don’t know of any other REALTOR® with this breath of expertise and passion to help homeowners, do you? Now I'm just starting to leverage it.

In a future post I’ll try to share some more unique offerings I was able to render as I went through my branding process; stay tuned. Meanwhile, what makes you unique?

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Show All Comments
Ryan Case
SCA Real Estate - Anaheim, CA

Branding is very important in this industry, great post!

Sep 10, 2010 04:44 AM #1
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

SCA: Thanks for reinforcing the importance of branding, but I'm curious to know how your invisibility helps your brand?


Sep 10, 2010 04:53 AM #2
Brian Rugg
Rugg Realty LLC Sun City Texas 512-818-6700 - Georgetown, TX
Sun City TX Real Estate - Georgetown, TX Real Est

Hello John:

Differentiation is the key element in marketing ones self and a fundamental business strategy. Your last sentence gets to the heart of the matter when you ask, Meanwhile, what makes you unique?"   I have suggested.

Sep 10, 2010 05:23 AM #3
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

Brian: Thanks for reiterating my question and suggesting.

It's disappointing that others here aren't sharing what makes them unique, especially when I would have thought there would be plenty to share.

I did come across one very unique brand here from 2007 and it belongs to TLW.

Sep 10, 2010 05:50 AM #4
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John Grasty

Your Tri-cities REALTOR, neighbour and volunteer.
Feel free to ask me questions...

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